UF TALK. Global and Local Challenges in the Fashion Industry

20.08.2024

Venue: Domna Creative Cluster, Yekaterinburg, Vaynera Street, 16.

Participation Conditions: Free, with pre-registration.

10:00 a.m. – 11:20 a.m.

Development of the Fashion Industry in Current Conditions. Working with the Creative Cluster. What needs to change to transform local fashion into a promising industry?

Features of the present time, both positive and negative impacts on the industry. What should we consider today?
How to establish productive collaboration between government representatives, the business community, and the creative cluster?
Effective communication tools – what are they?
What needs to change for the results to exceed expectations?

Speakers:

Alisa Ruban, Creative Director and Co-founder of Ruban brand (Moscow)
Katya Mukhina, Curator of the UF LAB project, stylist and fashion journalist, ex-editor of the Russian version of Elle magazine (Moscow)
Ramazan Zauzanov, Founder and Creative Director of Sencellerie fashion brand and Servantes VIP concierge service (Moscow)
Olga Kredina, Director of GooRoo company (Moscow)
Elena Okutina, Director of Strategic Projects and Communications at Mercury Group (Moscow)
Anna Panacheva, Entrepreneur, Co-founder and President of LinerTek Group and Ural Fashion Group, owner of the Ural brand TOOMATCH (Yekaterinburg)
Anna Vyatkina, Deputy Director of the Sverdlovsk Regional Entrepreneurship Support Fund (Yekaterinburg)
Evgeny Tikhonov, Deputy Minister of Investments and Development of the Sverdlovsk Region (Yekaterinburg)

Moderator:

Elena Dudina, Fashion expert, stylist, ex-Fashion Director of GQ and Cosmopolitan, Author of the Edu-Edu Telegram channel (Moscow)

11:30 a.m. – 12:10 p.m.

Fashion of the Future. Prospects for Industry Development. Innovative Materials, New Approaches. The Present and Future of Digital Fashion.

What is the fashion of the future?
Forecasts and prospects for the industry’s development. Which path to choose?
Innovative materials – what should we pay attention to?
Digital fashion. What is it, why do we need it? How will this segment develop?

Speakers:

Elena Okutina, Director of Strategic Projects and Communications at Mercury Group (Moscow)
Ekaterina Chemagina, Editor-in-Chief of the “RBK-Style” printed supplement and Curator of the Fashion Direction (Moscow)
Mark Smirnov, Editor at Forbes Life, Editor-in-Chief of the Now portal (Moscow)
Artem Mironov, Founder of the QUOKKA ecosystem, Entrepreneur of the Year 2023, Trusted Partner of the Alliance X Beinopen for Ural Federal District (Yekaterinburg)
Leonid Korystkin, ex-Commercial Director of Pokrovsky Passage, CEO of Modnaya Kontora, Co-founder of the Russian Designers Marketplace hilight.store (Yekaterinburg)

Moderator:

Elena Dudina, Fashion expert, stylist, ex-Fashion Director of GQ and Cosmopolitan, Author of the Edu-Edu Telegram channel (Moscow)

12:20 p.m. – 1:20 p.m.

Art and Commerce. How to Sell High-End Jewellery Art and Make a First-Tier Brand Commercially Successful?

Speaker:

Ilgiz Fazulzyanov, the most famous jewellery artist in Russia, Founder of the Ilgiz F. jewellery brand (Moscow)

Moderator:

Yulia Savelyeva, Journalist, Author of the Telegram channel about Russian jewellery and watch art Watch & Jewel, Editor-in-Chief of the annual “Jewellery. Jewellery Decorations” catalog, Contributor to Robb Report, Grazia, U Magazine, and The Blueprint (Moscow)

1:25 p.m. – 1:45 p.m.

Creating a Global Brand: Product, Identity, Culture, and Creative Control.

Speaker:

Yulia Komarova, Executive Director of the CHAMOVSKIKH Jewellery House (Yekaterinburg)

Moderator:

1:50 p.m. – 2:25 p.m.

Sustainable Fashion. How to Reduce the Negative Impact of the Cult of Consumption on Ecology and Society?

What is sustainable fashion?
What is the cult of consumption? How did the media influence its formation, and why is it harmful?
Are there any positive vectors for the development of the situation?
What role do the media play in this?

Speakers:

Natasha Maksimova, Influencer, Vintage Clothing Collector, Style and Lifestyle Consultant (Moscow)
Vika Davydova, Editor-in-Chief and Founder of the portal about fashion and healthy lifestyle SportChic.ru, ex-Editor-in-Chief of Russian Vogue magazine, and Editor Consultant for Glamour magazine (Moscow)
Elena Krygina, Founder of Krygina Cosmetics and Krygina Studio (Moscow)
Artem Mironov, Founder of the QUOKKA ecosystem, Entrepreneur of the Year 2023, Trusted Partner of the Alliance X Beinopen for Ural Federal District (Yekaterinburg)
Oksana Paniker, Founder of the B.W. brand
And others.

Moderator:

Nikita Martynov, PR Director at The Voice (Moscow)

2:35 p.m. – 3:15 p.m.

Trends-2025: Global vs Local and How to Work with Them.

What are trends, and why are they needed? Classification of trends and their “longevity”.
Which trends are more important – global or local?
How should designers and the media work with trends?

Speakers:

Katya Mukhina, Curator of the UF LAB project, Stylist and Fashion Journalist, ex-editor of the Russian version of Elle magazine (Moscow)
Ekaterina Chemagina, Editor-in-Chief of the “RBK-Style” printed supplement and Curator of the Fashion Direction (Moscow)
Georgy Rushev, Creator and Creative Director of the RUSHEV brand (Moscow)
Arina Kholina, Journalist, Author of the Telegram channel “Neprozamuzh” (Moscow)

Moderator:

Dasha Khalfina, Editor-in-Chief of The Symbol (Moscow)

3:20 p.m. – 4:00 p.m.

Brand Development from Scratch. Sustainable Business Model.

How to launch your own brand? Where to start the preparation?
Delegation of responsibilities and forming a team.
Work tools: marketing, strategies, CRM.
The main secret to success.

Speakers:

Ramazan Zauzanov, Founder and Creative Director of Sencellerie fashion brand and VIP concierge service Servantes (Moscow)
Elena Kozlovskaya, Founder and CEO of GooRoo brand (Moscow)
Yulia Skalatskaya, Founder of the Yulia Skalatskaya brand (Yekaterinburg)
Dasha Reshke, Publisher of the “Moskvichka” magazine (Moscow)
Darina Alexeyeva, Editor-in-Chief of “Moskvichka” magazine (Moscow)

Moderator:

Elena Dudina, Fashion expert, Stylist, ex-Fashion Director of GQ and Cosmopolitan, Author of the Edu-Edu Telegram channel (Moscow)