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Forum “My Business. Sverdlovsk Region. Self-Employed: Business in the Fashion Industry”

Forum “My Business. Sverdlovsk Region. Self-Employed: Business in the Fashion Industry”
21.08.2024

ABOUT THE FORUM:

The aim of the forum is to give the Ural audience an understanding of the core technologies in the fashion industry, help navigate the current market, and avoid common mistakes.

WHY PARTICIPATE IN THE FORUM?

Let’s talk about fashion seriously. The forum “My Business. Sverdlovsk Region. Self-Employed: Business in the Fashion Industry” is for those who are serious, ready to learn the rules of the game, and follow the advice of experts.

WHAT WILL WE LEARN? FOUR KEY TOPICS OF THE FORUM:

Fashion Market Trends in Russia

You will learn to understand the current trends, opportunities, and market threats, and how to fit into this business.

Brand Positioning in a Competitive Field

You will get familiar with the rules for working in your price segment and the concept of “fashionability degree” embedded in the brand. You’ll also learn about stylistic concepts and brand platforms.

Brand Sales Strategy

You will be able to assess the prospects of each sales channel, make informed decisions, and take the first steps in building a sales strategy.

Promoting Your Brand

Communication with the consumer, building loyalty – how to meet these essential conditions for brand success? We’ll discuss this with the forum experts.

SPEAKERS:

For the first time at a public event in Yekaterinburg – experts from Fashion Consulting Group (Moscow). For 25 years, they have been consulting leading international and Russian fashion brands, conducting regular research on the fashion market, and creating special educational and retraining programs for the industry.

PARTICIPATION CONDITIONS:

Participation is free. Limited seats. Mandatory registration.

FOR WHOM:

For self-employed individuals in Sverdlovsk Region, designers, fashion designers, and anyone planning to start in the fashion industry and fashion projects.

VENUE:

Domna Creative Cluster, Vaynera Street, 16, Yekaterinburg.

PROGRAM:

10:00 a.m. – 10:10 a.m.

Opening

Vadim Tretyakov, Minister of Investments and Development of Sverdlovsk Region (Yekaterinburg)

Valery Pilichev, PhD in Economics, Director of the Sverdlovsk Regional Entrepreneurship Support Fund (Yekaterinburg)

10:10 a.m. – 11:30 a.m.

Trends in the Global Market: Threats and Opportunities for a Fashion Brand

  1. Transformation of the retail landscape of the Russian fashion market.
  2. Key market trends at the moment.
  3. Forecast for 2024.
  4. Changes in the balance of retail players.

Ekaterina Savushkina, Head of Analytics at Fashion Consulting Group (Moscow)

11:30 a.m. – 12:50 p.m.

Brand Positioning: How to Find Your Place in the Market

  1. The need for positioning for brand development in the fashion industry.
  2. Competitive environment. Market segmentation:
  • Price segments in the fashion market;
  • Fashionability degree – Everett Rogers’ innovation scale.
  1. Consumers. Consumer segmentation:
  • Socio-demographic approach;
  • Psychographic approach.

Anush Gasparyan, Co-founder and Commercial Director of Fashion Consulting Group, Candidate of Sociological Sciences (Moscow)

12:50 p.m. – 2:10 p.m.

Sales Channels: How to Choose Them Correctly

  1. Features of online and offline sales. Main differences in the sales technology of online and offline channels.
  2. Where can small businesses sell their products?
  3. Features of product assortment for online/offline and marketplaces.

Natalya Chinenova, Chief Consultant on Business Technologies in Retail at Fashion Consulting Group, Leading Expert in Franchising and Distribution (Moscow)

2:10 p.m. – 2:25 p.m.

Technical Break

2:25 p.m. – 3:45 p.m.

Promoting a Fashion Brand – Choosing Promotion Channels, Understanding the Budget

  1. Defining the brand platform: “What to say? Who to say it to? How to say it?”
  2. Main promotion channels:
  • Own media and social networks;
  • Direct advertising;
  • Collaborations/influencers;
  • Event marketing.

Natalya Chinenova, Chief Consultant on Business Technologies in Retail at Fashion Consulting Group, Leading Expert in Franchising and Distribution (Moscow)

3:45 p.m. – 4:00 p.m.

Forum Closing

ORGANIZERS:

Sverdlovsk Regional Entrepreneurship Support Fund (SOFPP, where the regional “My Business” Center was established), Government of Sverdlovsk Region, Ministry of Investments and Development of Sverdlovsk Region.

The event is part of the national project “Small and Medium-Sized Enterprises,” initiated by the President of the Russian Federation.

FORUM MODERATOR:

Natalya Semenova, Fashion Analyst, Founder of the Higher School of Image and Style and Trend Bureau BONO MODO (Yekaterinburg)

The forum is held as part of the UF LAB International Fashion Week.

UF LAB International Fashion Week is one of the key components of the U’FASHION project aimed at developing and scaling designers from Sverdlovsk Region and promoting domestic brands. Fashion shows will take place at prominent Ural venues: the Yeltsin Center, Palace of Youth, and the Domna Creative Cluster in Yekaterinburg, as well as the Museum Complex in Verkhnyaya Pyshma. The events will be complemented by an extensive business program.

The project idea belongs to Sverdlovsk Region Governor Yevgeny Kuyvashev. Organizers: Ministry of Investments and Development of Sverdlovsk Region, Administration of Yekaterinburg, Sverdlovsk Regional Entrepreneurship Support Fund (SOFPP, home of the “My Business” Center).

General Partner – Sber. Official Partner – GUDSR. HoReCa Partners – Hyatt Regency Ekaterinburg, USTA Group.

For more details on UF LAB Fashion Week, visit uf-lab.ru

CONTACTS:

HAVE QUESTIONS? WE’RE HERE TO HELP!

8 800 500-77-85

Forum “My Business. Sverdlovsk Region. Self-Employed: Business in the Fashion Industry”