Live Broadcast: “How to Build Positioning for a Fashion Brand in the Market”

12 p.m. 

How can you turn a fashion collection into a successful product in the fashion market? To make your collection viable in the fashion market, it is essential to work on the key marketing aspects of your business carefully:

1. Clear positioning: How to define what exactly you are selling and why customers will choose your product.
2. Proper pricing: How to find the optimal price point that meets your target audience’s expectations.
3. Smart choice of sales channels: How to select channels that best fit your product and audience.
4. Effective communication: How to create a client communication strategy that attracts and retains buyers.

Every brand must not only understand its product but also thoroughly study the market and target audience. This will allow you to adapt collection themes, relevance, pricing, promotion channels, risk levels of ideas, and the frequency of assortment updates.

• Demand from your target audience.
• Features of local markets.
• Nationwide trends for accurate demand forecasting.

Key questions for entrepreneurs in the fashion sector:

• Which collections should be designed for southern regions and which for northern parts of Russia?
• Should you follow the creator’s intuition or strictly adhere to marketing calculations?
• How to correctly select sales channels?
• How to avoid constant discounts and price reductions?
• What fashion trends are relevant for residents of different regions?

These questions will be addressed during our live broadcast, where we will delve into the nuances of successful positioning and promotion in the fashion market.

SPEAKER:

Anush Gasparyan,

Co-founder and Commercial Director of Fashion Consulting Group (Moscow),

Jury Member of the All-Russian Designers Competition,

Expert at the “My Business. Sverdlovsk Region. Self-Employed: Business in the Fashion Industry” forum.

Experts from Fashion Consulting Group have been advising leading international and Russian fashion brands for 25 years. They conduct regular fashion market research and help with positioning, sales development, network building, and assortment adaptation for dozens of brands ranging from mass-market to premium segments.

MODERATOR:

Natalia Gorshkova, Head of the Promotion Department at the Sverdlovsk Regional Entrepreneurship Support Fund.

PROGRAM:

• What is the “fashionability factor” and how can a new brand achieve it?
• Where to start when building brand positioning?
• Which trends dominate the fashion market today?
• How and when should you aim to enter the international market?
• How to prepare an assortment for various sales channels?

HOW TO PARTICIPATE:

Pre-registration is not required.

To join, access the broadcast at the specified time and date via one of the links below.

Watch the live broadcast in any convenient way: on the fund’s social media or website.

We look forward to your questions.

Links to view the live broadcast:

• Sofplive.ru
• VKontakte
• YouTube
• Telegram