Unabi

Unabi offers clothing that easily adapts to everyday use and fashionable styling, allowing everyone to find their unique style. The brand encourages authenticity and supports individuals in being true to themselves and following their path. The aesthetic of Unabi is grounded in the dualism of black and white, reflecting metaphysical concepts of contradiction and complementarity in human life. These two colors work in harmony, creating a balance between light and shadow, good and evil, freedom and constraints. This philosophy permeates every collection, helping clients navigate between these two poles.

Natalya Krotova began her journey in fashion as a hobbyist sewer. After taking tailoring courses, she started creating clothing for herself and her close ones. Realizing she wanted to advance in this field, she pursued formal education in "Fashion Technology and Design," gaining fundamental knowledge of mass production. Feeling this was still insufficient, she continued to gain experience in the light industry as a technologist and production manager.

While working in production, Natalya began crafting small batches of long sleeves under her brand Unabi in her spare time and selling them on marketplaces. This process inspired her to create a full-fledged brand that would reflect her values and approach to fashion. Today, Natalya actively develops the brand alongside her husband, striving to realize her vision of stylish clothing.