Цazki

Brand Founder: Dina Kropacheva

Brand DNA

Unconventional ironic design, functionality and ergonomics, rare inserts and coatings, unique precious stones.

Concept

ЦaZki, a Ural-based brand, leverages a passion for jewelry, fantasy, and new technologies to bring extraordinary and unusual ideas to life. Examples include earrings shaped like hot peppers, pendants resembling magical lamps, lighthouse brooches, and rings featuring Yekaterinburg landmarks. ЦaZki stands out for its technological sophistication, ergonomic design, unique coatings, and its use of rare precious stones like Ural demantoids.

Brand History

Founded by Dina Kropacheva, originally a doctor turned creator, ЦaZki started in 2019 from a family jewelry business established in 2000 with her husband Vladimir in Shadrinsk (Kurgan region), where the production remains. Initially, the brand created classic gold jewelry, but a shift in consumer desires for unique design pieces that reflect the wearer's character led to the transformation of Карат-К into ЦaZki.

Blitz

Best time for creativity?

Early mornings during walks, when I am undistracted and alone

Ideal place for creativity?

Inspiration strikes in the most unexpected places, often during travels

Favorite music track for creating?

I prefer instrumental music without lyrics, often cover versions of classical pieces

Favorite item from your brand?

A ring with a vintage dial and the inscription Carpe diem, reminding me to live in the moment

Item to pass on to grandchildren?

My collection of books on the history of jewelry art, and the Carpe diem ring

Favorite/least favorite part of the fashion process?

Favorite: designing and creating visuals for shoots. Least favorite: organizing the shoots

Historical or literary character that could represent your brand?

Scarlett O'Hara from "Gone with the Wind."

Fragrance that resonates with your brand?

Something with citrus notes, fresh and light

Ideal location in the Urals for a photo shoot?

One of the picturesque quarries, like the Ural Mars near Bogdanovich

The hardest part of creating a new collection?

Achieving a balance between design and ergonomics

Advice you'd give yourself at the start of your journey?

Don't compare yourself with anyone else, only with your past self, and trust your intuition

One word to describe your brand?

Intriguing

Potential celebrity or character collaboration?

Irena Ponaroshku

What will change fashion soon?

New technologies/materials and digitalization will reshape fashion