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È T N A

Founders: Marina Lyapina and Evgeniya Levandovskaya

Brand DNA

Timeless clothing that transcends trends. A modern perspective on cultural heritage. Premium minimalism with subtle ethnic accents.

Concept

È T N A is a brand born at the intersection of cultures, traditions, and contemporary fashion. It fosters a community where people of various nationalities, cultures, and styles unite, appreciating authenticity and detail in every wardrobe element. Respect for traditions and inspiration drawn from cultural heritage are reimagined through modern forms and an eco-conscious approach. This allows collections to remain timeless and immune to fleeting fashion cycles. È T N A’s clothing is designed for women who seek to highlight their individuality and connection to global culture while maintaining a stylish and relevant wardrobe.

Brand History

Renowned Yekaterinburg restaurateur Evgeniya Levandovskaya met her future partner and È T N A co-founder Marina Lyapina in 2022. Evgeniya shared her dreams of creating her own clothing line. Marina, already experienced in the fashion industry, quickly helped turn these ideas into reality. Their first project was LevveL, featuring basic knitwear pieces. However, their ambitions soon outgrew this initial concept, prompting them to develop a more sophisticated vision and assemble a team of true professionals. Thus, in 2024, the È T N A brand was born.

Blitz

Best time for creativity?
Night
Ideal place for creativity?
Anywhere quiet, where nothing disrupts the creative flow
Music track for inspiration?
Mantras and singing bowls
A piece from the brand you’d wear nonstop?
The black “grass” dress. Despite its dark color, it radiates tenderness. Plus, it’s a limited-edition piece, with only five available in our city
An item you’d pass on to grandchildren with the words, “Let this remind you of me”?
A satin dress with lace inserts. My friends believe it embodies my style and that of our designer Anastasia
Which real or fictional character would represent your brand?
Margarita from The Master and Margarita
What scent represents your brand?
Fleur Narcotique
Hardest part of creating a collection?
Choosing from a million ideas which ones will ultimately make it into the collection
Advice to your younger self?
Don’t rush. The elevator isn’t working, so take the stairs. “Success” isn’t about shortcuts; it’s about the steps you take, and these steps form the DNA of the brand
One word to describe the brand?
Legacy
Dream collaboration?
Polina Gagarina and Laysan Utyasheva. They embody an inner spark, sensuality, femininity, and natural magnetism. Our brand represents the image of a modern witch, and these women reflect that beautifully
What will change fashion in the near future?
People themselves. We are the creators of everything, and any idea we bring to life changes the world. Nothing remains static when placed in the hands of a creative person