Sultanova Design

Brand Founder: Larisa Sultanova

Brand DNA

Unique garment creation technique, origami principle, geometric architectural cut, luxury finishing, original graphics, natural fabrics, monochrome colors.

Concept

Sultanova Design understands its clients as if they are part of a small family, fostering friendly relationships through meetings, fittings, presentations, and mutual growth. Each season, the brand crafts a new avant-garde story for the bold, creative urban woman who dresses for herself, not others. Freedom is her highest value in life and fashion.

Brand History

The story of Sultanova Design began in 2009 when a photograph of an avant-garde dress created by Larisa was published in the book "Russian Fashion" by fashion historian Alexander Vasiliev. Before this, Larisa had been designing mass-market clothing, which she felt was intended to conceal the pain expressed in imperfect body forms. In 2009, she opened her own boutique design studio, registered the Sultanova Design brand, and dedicated herself entirely to her art.

Blitz

Best time for creativity?

The afternoon, from 2:00 PM to 5:00 PM, is when I'm most creative

Music track that often plays when you want to create?

I prefer working in silence. But I generally enjoy Charles Aznavour

Item from the brand you would wear non-stop?

Our iconic architectural jacket, a staple for all my clients

Item you would pass down to your grandchildren with the words, "Let this remind you of me"?

All my antiques that I've loved and collected over many years

Least/most favorite part of the fashion process?

Least favorite was when I was making small batches of my designs and opened and closed my atelier. My favorite time has come now when I realized that I don’t want a factory but to make and sell unique pieces from my studio

Historical or literary character you would make the face of your brand?

Joan of Arc

Fragrance most aligned with your brand?

The smell of undried oil on canvas and thinner—the scent of creativity you find in an artist's studio. I wouldn't mind creating such a perfume for the brand and wearing it personally

Ideal location in the Urals for a collection shoot?

Any constructivist-style architecture would resonate perfectly with us

Hardest part of creating a new collection?

Selling it

Advice you would give yourself at the beginning of your journey?

Everything will work out, believe in yourself

One word to describe your brand?

Life and creativity

If you had the opportunity to collaborate with any celebrity or character, who would it be?

Rei Kawakubo, the Japanese fashion designer and founder of Comme des Garçons