Petropa

Founder: Irina Petropavlovskaya

Brand DNA

Minimalism and simplicity, thoughtful functionality, trendy designs, maximum natural fabrics, and a special "charged" energy in each item.

Concept

Petropa creates clothing that brings luck and becomes a constant companion for the brand's fans. Each piece is crafted with meticulous care, from individual pattern creation and fit development to material selection and attention to the finest details. The brand adheres to the philosophy of long fashion, making Petropa's pieces perfect for both everyday wardrobes and special occasions.

Brand History

Irina has been sewing since childhood, starting with dolls and then for herself, often altering her mother's and her own clothes. She later received an education at UrGAKHA but pursued a related profession due to a lack of support for her design ambitions. She became a buyer and eventually opened her own showroom featuring collections from Korea and China. However, visitors were more interested in the outfits Irina continued to make herself. Seeing this demand and receiving strong support for her ambitions, Irina registered her own brand in 2019 and began developing it.

Blitz

Item from the brand you’d want to wear continuously?

My friends, clients, and I all love our basic long sleeve. However, once I dove into creativity, my go-to outfit became jeans and a T-shirt. I don't want to spend time and energy on creating looks

What item would you pass on to your grandchildren with the words: "Let this remind you of me"?

I would pass on a financial base, a material inheritance. This way, they wouldn't be distracted from pursuing their dreams. Another option is to develop my own brand and pass it on as a business

Which scent is most in tune with the brand?

The scent of a new premium car's interior

Where in the Urals would you ideally shoot a collection?

I’m from Nevyansk, and I'd love to organize a photoshoot in the Nevyansk Tower. It has something mesmerizing about it. The second place would be Arkaim. Our brand's pieces are simple but possess strong energy, and I’d like to charge them even more

What is the most difficult part of creating a new collection?

Narrowing down the selection to a few items. There are always so many ideas, and it's hard to choose from them

What advice would you give yourself at the beginning of your journey?

I feel like I’m still at the beginning of my journey. The advice is simple: do what you must, and let what will be, be

How would you describe your brand in one word?

Balance

What will change fashion soon?

I am convinced that we will move towards consciousness, with a limited number of items in the wardrobe. These will be versatile models. And considering the weather conditions and the situation in the world, perhaps there will be items (outerwear, trousers) so functional and equipped with pockets and other elements that a person can store everything they need and quickly relocate if necessary