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No Name Not Same No Name Not Same No Name Not Same No Name Not Same No Name Not Same No Name Not Same

No Name Not Same

Founders: Olga Medelyan and Ksenia Yatsuk

Brand DNA

Original interpretation of runway trends, precise patterns, high-quality fabrics, and perfect compatibility of models.

Concept

The extensive experience in fashion styling of the brand's founders allowed them to create a brand that fully meets the needs of clients. The pieces perfectly complement each other, forming a stylish and comfortable wardrobe. Olga and Ksenia focus on European trends and street style, adapting them for the Russian market. The goal is for every girl to look stylish, just like in Pinterest images. The designers of No Name Not Same often personally host client days, helping guests put together a wardrobe or outfits "for the occasion."

Brand History

The brand was founded in 2019 from Olga and Ksenia's idea to create a space where a stylist could assemble a complete wardrobe for their client. In their first collections, the girls paid special attention to basic items, focusing on high-quality fabrics and craftsmanship, with regular updates to the collection to keep the models relevant. In 2024, the brand opened its own workshop. Their plans include opening stores in Moscow and St. Petersburg.

Blitz

Best time of day for creativity?
Creative ideas always arise before bed when there is no extra "noise" and time to immerse yourself in your thoughts. In the morning, our team starts brainstorming about implementation; everyone contributes their ideas, resulting in the perfect product
Ideal place for creativity?
Our experimental workshop
A brand item you want to wear constantly?
All the pieces are favorites; we make everything for ourselves personally and for our beloved women. We would highlight the soft cotton sweaters and comfortable denim for everyday wear
An item you would pass on to your grandchildren with the words, "Let this remind you of me"?
A photo album
Which historical or literary character would you make the face of your brand?
Grace Kelly — refined femininity
What fragrance best matches your brand?
Our brand has its own fragrance. You can experience it by visiting us
Where in the Urals would you ideally shoot a collection?
We love shooting on city streets, in local cafes and restaurants, showing how to live life in our clothes
What's the hardest part of creating a new collection?
It’s a complex and labor-intensive process that requires a lot of effort and creative energy. The hardest part is maintaining that level of energy throughout all stages, as our collection creation process is continuous
What advice would you give yourself at the start of your career?
Only support and the ability to be more decisive in some matters
What one word can describe your brand?
Femininity
If you could collaborate with any celebrity or character, who would it be?
Julia Roberts, Irina Shayk, Gigi Hadid
What will change fashion soon?
Fashion is constantly changing because everything around us is changing. Technology, the pace of life, politics, art — everything is in motion. And fashion responds to societal demands. "Fashion changes, but style remains unchanged" — this principle is closest to us