Natasha Libelle
Brand DNA
Elegant floral forms of the Art Nouveau era, deep colors, the scent of Parma violets, rare fantasy stones, and the dragonfly (libelle) symbolizing happiness and lightness.
Concept
Natasha Libelle jewellery masterfully combines Art Nouveau aesthetics, Ural jewellery heritage, and modern design techniques. Each collection is produced in limited editions, with some pieces featuring rare gemstones created as unique pieces. The flowing lines and delicate colors of Alphonse Mucha and Gustav Klimt's works inspire founder and designer Natalia Shumakova to create jewellery that has won awards at prestigious Russian and international exhibitions.
Brand History
The Natasha Libelle jewellery house was founded in 2000 by Natalia Shumakova, a graduate of the Mining University and a hereditary geologist. Drawing on her experience in a successful family jewellery business and her passion for colorful minerals, she seamlessly blended Art Nouveau style with its floral motifs and modern technologies. The dragonfly and Parma violet image became the core of the brand's DNA, making it recognizable throughout Russia and the world. Over time, the jewellery designs incorporated stained glass inserts in bright enamels, antique stone-cutting techniques, and color experiments with metals. Today, the brand has its full-cycle production in Yekaterinburg, with exceptional gemstones sourced specifically for Natasha Libelle from their origins. The team includes experienced artists, designers, gemologists, cutters, and setters, many of whom are hereditary masters.