Namelazz

Namelazz collections manifest beauty, inner strength, and multifacetedness of women through the language of quiet luxury. With minimalism, deep cuts, accentuated shoulders, elongated silhouettes, and sheer innocence, the brand ensures that its looks do not go unnoticed in any situation, whether it’s a business meeting, a social event, or a spontaneous romance. The collections are consistently inspired by the desires of clients—elegant, refined, self-assured women—who wish to be irresistible and highlight their feminine charisma.

Founder and creative force behind the brand, Kristina Khasyanzhina, has had a challenging creative journey but has remained true to her dream of creating clothing that speaks for itself.

Kristina wanted to leave her native Kirovgrad from a young age and dedicate her life to creativity, but, fearing to disappoint her family, she enrolled at Ural Federal University in the Faculty of Physics and Mathematics, majoring in "Innovative Technologies." This field was never close to her heart, and after graduating, she dramatically changed direction—immersing herself completely in the world of creativity she had long aspired to. Kristina enrolled in tailoring and sewing courses while also taking acting classes. She made her first skirts from her grandmother's "taffeta for pillowcases." She continuously practiced—sewing skirts for her apartment neighbors—while living in her own world of images, exploring her interests in photography, social media, and clothing design.

Much of the brand’s significant growth is attributed to social media, and in 7 years of existence, Namelazz has gained international recognition. Today, Namelazz is represented in its native Yekaterinburg and in luxurious capital art spaces on Petrovka and Tsvetnoy Boulevard.