KinDom

Brand Founder: Kristina Fomina

Brand DNA

Eco-friendly fabrics, comfortable and thoughtful cuts, affordability, and love and care for children in every piece of clothing.

Concept

KinDom is a brand of high-quality, beautiful, and affordable children's clothing. Drawing inspiration from global manufacturers, KinDom creates garments from natural and safe materials that allow children to move freely, play, and grow.

Brand History

KinDom grew from a children's clothing store that Kristina opened in 2010 after graduating from a theatrical institute. For the first five years, she carefully selected the best Russian and later international brands. However, in 2015, faced with the rising currency exchange rates, she thought about creating her own brand that would meet all the requirements for high-quality, stylish, and comfortable children's clothing. Additionally, becoming a mother herself, Kristina clearly defined what ideal children's fashion should be. She found designers who could realize her ideas using eco-friendly and tactilely pleasant materials.

The debut collection was launched in 2016 and included a variety of wardrobe items, from soft onesies for babies to stylish suits for teenagers. KinDom quickly gained popularity among parents seeking the best for their children. The brand became a symbol of care and love for children, and its products exemplify quality and style.

Blitz

Best time for creativity?

At night, when the brain rests, and the imagination has no limits

Ideal place for creativity?

The shower. I love to sing, and when my body is relaxed, great ideas come

Music track that often plays when you want to be creative?

I'm a musical person, having graduated from the Tchaikovsky Music School and a theatrical institute. So, I enjoy a variety of music: a mix of pop and opera singing. My favorite singer is Lara Fabian, and my favorite male singer is Andrea Bocelli

Item from the brand you wish you could wear nonstop?

This year, I fit into the OK??? suit. It carries a great meaning: when you wear it, everything is alright. You can live, socialize, create, and love—all is okay! This suit (a T-shirt and shorts) is what my son and I wear as a family look

Item you would pass down to grandchildren with the words, "Let this remind you of me"?

I don't want to pass down any item to my grandchildren. I want to inspire them to do anything that brings them immense joy

Least/most favorite part of the fashion process?

Least favorite: calculating whether your next brilliant idea will be in demand, if people will buy it, and for what price. Favorite: receiving feedback from our customers. When times get tough, I read reviews and admire photos of children wearing our clothes

Historical or literary character you'd make the face of your brand?

Our character—a striped lemur cat—has been with us for 14 years

Fragrance most aligned with your brand?

The scent of something sweet—gingerbread, ice cream, fruit

Hardest part about creating a new collection?

Creating a collection that children want to wear, not adults. We developed our school collection based on their creativity, fantasies, and wishes

If you read "KinDom" backward, it says "modnik," which means fashionable!

One word to describe your brand?

If you could collaborate with any celebrity or character, who would it be?

Yuri Nikulin just came to mind. He's a unique person who also partly dedicated himself to children