FRAPPÉSTUDIO

Brand Founder: Sofia Semyonova

Brand DNA

A unique size range with adjustable fits, only first-class certified materials, impeccable model combinability.

Concept

FRAPPÉSTUDIO allows the creation of outfits that exude confidence and attract new opportunities. The goal is not just to penetrate wardrobes but also to energize individuals and invite them to become part of a community—a unique community where everyone develops their potential and becomes a conduit to the world of style. The brand merges two directions: ethnic chic and casual. Seasonal collections feature outerwear, accessories, and cruise sets. Most items can be mixed and matched, creating looks suitable for city life, travel, and special occasions.

Brand History

FRAPPÉSTUDIO is a clothing brand from Yekaterinburg, founded in 2018 in the "Bolshoy" department store by its director and style consultant, Sofia. In the height of the coronavirus pandemic in 2020, Sofia bought out the brand. Today, a team of 17 experts is building a successful company in apparel development and production—from startup to empire. The production facilities are located in the Sverdlovsk and Chelyabinsk regions.

Blitz

Best time for creativity?

For me, creativity is a symbiosis of analytics and esotericism. It manifests in nearly every process of creating the brand. We often get creative with the team in the evening

Ideal place for creativity?

The office located in our flagship store with an area of 130 square meters. This is where meetings and the magic of energy and idea exchange happen. I continue this on the drive home

Music track that often plays when you want to create?

I need a dollar — Aloe Blacc

Which item from your brand would you wear non-stop?

A maxi-length puffer jacket (we are from the Urals after all). It features a waterproof membrane, lightweight high-tech filler, and a stylish cut that's timeless—my special love

Which item would you pass on to your grandchildren with the words, "Let this remind you of me"?

A wooden turtle brought from the Seychelles Islands. If an ordinary girl, backed by family support and bravery, managed to meet the ocean, then they can definitely achieve it too!

Least/most favorite part of the fashion process?

Actually, fashion processes are part of a multi-step production system, not just "making something fashionable." My favorite part remains seeing girls around the world wearing our products. The least favorite… I would point out the often unpredictable mechanical properties of fabrics or the absence of these fabrics in the market. When an idea can’t be realized

Historical or literary character you would make the face of your brand?

Santiago from "The Alchemist" by Paulo Coelho

Fragrance most aligned with your brand?

Palo Santo

Ideal location in the Urals for a collection shoot?

I've long dreamed of going to Arakul Shikhan with our voluminous and professional shooting team to create the perfect campaign

What's the hardest part of creating a new collection?

Each capsule is a new challenge. Testing different fits, materials, technologies, branding elements, packaging… The hardest part is to replicate the exact picture from your head from a technical perspective

What advice would you give yourself at the beginning of your journey?

Continue dressing people, because you can’t even imagine what incredible business adventure awaits you :)

One word to describe your brand?

Freedom

If you had the opportunity to collaborate with any celebrity or character, who would it be?

Beyoncé, and/or Eminem, and/or Rihanna

What will change fashion in the near future?

The company's mission—eco-friendly approach to all processes. We genuinely participate in slowing down fashion and promote careful treatment of the planet and conscious choice