Corsage
Brand Founder:
Olga Schekochikhina
Brand DNA
COR—heart, SAGE—wise. A brand for those who are rational, conscious, value quality, and comfort
Concept
Corsage is a contemporary and practical women's clothing brand, produced at its own facility and crafted by professional tailors and pattern makers with extensive experience. Special attention is paid to fabric quality, hence materials are sourced from top suppliers in Russia, Turkey, China, Armenia, Uzbekistan, and Korea
Brand History
Launched in August 2023, Corsage was inspired by Olga's observations of women's difficulties adhering to office dress codes. She aimed to create stylish, comfortable, and affordable high-quality clothing. The brand's initial collection of oversized office jackets and shirts quickly became bestsellers
Blitz
Best time for creativity?
There's no specific time. Ideas often come unexpectedly: in the morning while brushing my teeth, during business meetings, or while driving—sometimes even in dreams. It's crucial to always have a notebook handy
Ideal place for creativity?
I can be creative anywhere as long as I have inspiration and inner fire
Favorite music track when feeling creative?
My music taste varies widely, from classical to rock, and I rarely listen to the same track multiple times
Item from your brand you would wear non-stop?
The basic YLFG t-shirt, which I have in two colors and absolutely adore
Item to pass on to grandchildren?
It varies with life's stages, but currently, it would be the lemon dress from the new collection
Favorite/least favorite part of the fashion process?
I love all aspects, from operational to strategic tasks. Embracing everything from people to threads is essential. If there's anything I dislike, it's the first thing I address to avoid gaps in that area. Just as there is no purely creative task without routine in fashion, which many dislike
Historical or literary character to represent your brand?
Marina Tsvetaeva. I find inspiration in her that later translates into new collections
Fragrance that resonates with your brand?
Our signature scent, Devil’s intrigue haute fragrance by Company HFC, fully embodies the brand
Ideal location in the Urals for a photoshoot?
Pine Creek Golf Club
Hardest part of creating a new collection?
Shortening the timelines. Our industry involves lengthy processes from creation and approval to further optimization
Advice for your younger self?
Follow your instincts; only you can see your true strength
One word to describe your brand?
From our brand name: wise heart
What will change fashion soon?
People alone. People write history, make discoveries, and thus, new trends are born