Bluemoon

Creator: Olesya Golovchenko

Brand DNA

Comfort, minimalism, femininity with character.

Concept

Quality base wardrobe combined with bright accents, selective trends, complex cuts, and bold and daring images.

The brand creates comfortable products with a perfect fit made of natural fabrics, adapted for +size bodies. The collections are based on minimalistic cut combined with excellent quality of workmanship, extraordinary combinations of textures, the combination of an "eternal" base wardrobe and current trends.

Brand History

Olesya is the owner of a large clothing size, and since her youth it was difficult for her to accept her proportions, and it was even more difficult to find appropriate stylish clothes. In 2018, actual models for girls with lush shapes were a rarity, so Olesya took the risk to create clothes herself.

The history of Bluemoon began in the spring of 2019, when with the support of her husband and parents, the first models were sewn. Gradually, a team began to form, and today it is an alliance of like-minded Bluemoon Team, who share values and beliefs, share ideas, inspire and be inspired.

Blitz

The perfect place for creativity?

My desktop at Dacha under a warm blanket or in the company of like-minded people - the BLUEMOON team

The music track that most often plays when you want to create?

I need silence or soft background music to immerse myself in the creative process as much as possible: classical or nature sounds

A brand item that you want to wear without taking it off?

Security cargo pants, blue jeans, jacket, net long sleeve. Ready to wear them to holes

An item that would be passed down to my grandchildren with the words, "Let it remind them of me"?

I may not have created such a thing yet. If I were to choose from what I have, I would pass on a disco jacket in silver and a photo of myself in it with the message: "Shine, love and have time to live your happy life"

Unfavourite/favourite part of the fashion process?

My unfavourite part is when the release of a new product is delayed for a thousand, all sorts of reasons (sometimes six months or longer). The hardest part for me is the waiting time. And my favourite is feeling goosebumps on the final fitting. For me, it's a signal of the right path in what I'm doing

What historical or literary character would you make the ambassador of the brand?

Scarlett O'Hara (Gone with the Wind, Margaret Mitchell). For her character and love, her spunky disposition and sharp mind, and of course, her beauty. Also, her resourcefulness (to make a decent dress out of a curtain) does not leave me indifferent. From the historical part - it can be Catherine the Great. For her strong personality, high ideals and goals to which she was devoted and which she achieved

What fragrance is most in tune with your brand?

It all depends on my mood. I might choose my favourite Thomas Kosmala 4, with its woody and spicy notes, or the airy Mancera Jardin Exclusive, with its sensual and light scent

A perfect location for a fashion shoot in the Urals?

It would be great to go to my hometown place: the village of Sarana in the Krasnoufimsky district, climb up Alikaev Stone and shoot a new collection of outerwear there. The film "Shadows disappear at noon" was filmed there, on the Maryiniy cliff