Berhi

Founder: Albert Abdulov

Brand DNA

Fitness apparel for enthusiasts and professionals, built on three pillars: quality, stylish design, and practicality.

Concept

Berhi is a young Ural-based brand with ambitions to become an alternative to international sportswear brands. The collections are designed for various types of workouts and intensity levels. The clothing features modern technologies and materials that enhance workout effectiveness and offer comfort in every movement. Berhi apparel is optimized for both the gym and everyday life, thanks to unique prints, bold silhouettes, and fabrics with a light compression effect.

Brand History

Albert Abdulov, a professional kickboxer from the age of 13, competed for the Russian national team and won numerous championships and cups in the Urals, Russia, and international events. Wearing gear from major European and American brands, he wondered why there wasn't a Russian alternative. After working in sportswear sales, he seriously considered creating his own brand. Initially, Berhi garments were produced by third-party manufacturers. Now, the company has opened a small in-house workshop focusing on producing models for sports professionals, mainly in martial arts such as judo, boxing, wrestling, MMA, and kickboxing.

Blitz

What is your strength?

I believe it’s my sports background. I was on the Russian national team, and many of my peers have continued their sports careers—some became major managers, others opened their own gyms or became renowned coaches, and one even started his own league. This community is key to the brand's growth

What advice would you give yourself at the beginning of your journey?

To seek help from people with experience in the field and not be afraid to make mistakes

If you could collaborate with any celebrity (or character), who would it be?

Someone from the sports world, perhaps Khabib Nurmagomedov or one of our Olympians. I’d also like to collaborate with top Russian brands, such as developing a sports line for 12storeez. We need to figure out what value we can bring to them

What single word best describes your brand?

Sunshine. Positivity

Part of the fashion process you like least/most?

I find myself enjoying diving into all processes! Even when things aren’t going well or people leave the company, I don’t feel disheartened. I especially love the photo shoots; they create such great energy!

Fragrance that best represents the brand?

Any fragrance associated with sunshine. It should be natural and warm

Ideal location in the Urals for a collection photoshoot?

Possibly on Mount Belaya or around Chusovaya. I also have an idea to shoot at a helicopter pad