Aureime

Founder: Alyona Golosnova

Brand DNA

Edgy underground, unconventional cuts, asymmetry, accent details, key color — black.

Concept

Auremie is created for women who want to be in the spotlight while remaining feminine and sexy. The brand actively develops three directions: Streetstyle (for dynamic, creative, and unconventional individuals), Sport Chic (elegantly relaxed, cozy capsule), and Evening Capsule (sexy pieces for special occasions). The main color of all collections is black — the most versatile, luxurious, and fail-safe. The fabrics used (denim, twill taffeta, lycra, and viscose) allow for the creation of complex, original silhouettes while maintaining comfort in wear and care.

Brand History

The Auremie brand previously belonged to Alyona's friend, and under this name, sportswear was created. In 2023, the previous owner decided to close the company, and Alyona took over, completely changing the concept and style.

Blitz

Ideal place for creativity?

My inner world. If we’re talking about a specific place, it’s wherever I find beauty, aesthetics, and tranquility — at home or while traveling

Musical track that plays most often when you want to create?

Mostly classical music

Item from the brand that you want to wear non-stop?

Almost all the pieces I create, I wear myself and receive great pleasure and many compliments from them. But my favorite piece is our bestseller — the over-jacket with accent shoulders

Item you would pass on to your grandchildren with the words: "Let this remind you of me"?

I would pass down something that will never go out of fashion

What part of the fashion process is the least favorite/most favorite?

I delegate responsibilities wisely to my team, so I get only pleasure from the fashion process

Which historical or literary character would you make the face of the brand?

A golfer, a friend of the great Gatsby

Which fragrance best matches your brand?

CHOPARD Vetiver d'Haiti au Thé Vert

The most difficult part of creating a new collection?

Determining the collection itself, as I want to encompass everything and make it rich, accentuated, and grand. Unfortunately, creating a collection involves not just dreaming but also implementation, and the production times are so long that we simply cannot sew all my dreams

One word to describe your brand?

Outrageous (or underground)

If you had the chance to collaborate with any celebrity (or character), who would it be?

Rosie, the wife of actor Jason Statham

What will change fashion in the near future?

Fashion in the near future will be changed by new names who have come to replace the old and who boldly declare themselves, infusing their energy into each piece