Asia st 71

Asia st 71 is a streetwear brand with the ambitious mission of becoming a World Global Community. The brand aims to reach an international level, preferring a free style that combines sports, basics, and casual wear. Its target audience consists of young people aged 18 to 35 who lead an active social life and are passionate about fashion. The brand emphasizes quality and affordable prices.

Established in September 2018, Asia st 71 specializes in fashionable streetwear. The brand started with a small store in Yekaterinburg. Founders Anton Chekutov and Yulia Sitdikova launched their first collection in collaboration with Asian designers. By spring of the following year, they released their full "Spring-Summer 2019" collection, inspired by Asian fashion and street style.

The founders place great emphasis on quality, personally selecting fabrics for their collections. The garments are produced at high-tech factories in Russia and China, ensuring impeccable craftsmanship.

The brand name reflects a love for Asia (Hong Kong, Singapore, Shanghai), the unique energy, and urban ergonomics of these cities. Anton and Yulia wanted to capture this street aesthetic in their brand name: Asia — the name of an Asian city street, st — short for street, and 71 — the number of the building where their first offline store opened.