After 8 PM. When all the employees and clients have left, and no one distracts you from reflection. I used to have my own "meditation" ritual: laying out all my buttons, fabrics, matching them, sketching something. In short, creating
The office, the workshop, the atelier. Especially our sanctum sanctorum—the atelier zone, where the team and I create together
Most often, we create without music, as we have debates and discussions. So, the best music for creativity is the collegial debates on how to handle certain design elements and the silhouette of a model
Definitely our outerwear—all its elements: insulated winter coats, kimonos, and, of course, our coats and coat-jackets made from our in-house fabric
Naturally, our coats, which are timeless and of the highest quality possible. They’re practically indestructible, so they can be passed down from generation to generation and will always be relevant
My favorite part is fittings. When you see how a piece of fabric and accessories come together to form a garment—it’s pure magic! I also love the synergy and creative process with my colleagues. My least favorite part is the bureaucracy, dealing with paperwork, reports, and documentation, but it’s still necessary
We recently created a costume for Scarlett O'Hara as part of our collaboration with cosplay. Much like in the film, where she makes a dress out of green velvet curtains, we crafted a historically inspired outfit from drapery fabric (minus the crinolines and petticoats of that era, of course). I’m confident that Scarlett, with her spontaneity and zest for life, would make a perfect face for our brand. Audrey Hepburn’s character in "Breakfast at Tiffany’s" would also fit. Sometimes our looks channel Joan of Arc with her warrior style. But Scarlett is closest to us in spirit
Vetiver, is something juicy and citrusy, sometimes with slightly heavier intellectual notes, but mostly something that evokes pleasant associations
We once casually mentioned Konzhakovsky Kamen, and a month later, we were heading there for a shoot. For me, it’s still the mountains—because nothing is better than mountains, whether it’s the Northern or Southern Urals
Sketching, because I’m not a natural drawer. For our new collection, "Nedra," I even enlisted the help of Marina Fatikhova. I also sometimes struggle with color combinations, fabric textures, and ensuring the top and bottom pieces complement each other. But with the team, any challenge can be overcome
Eclecticism—combining what often seems incompatible
The first person that comes to mind is Jane Birkin, with her charm, spontaneity, and boldness. She introduced unusual items into her wardrobe (like the famous wicker basket), which people initially found strange, but eventually started copying and celebrating these ideas
I’m confident that fashion will be shaped by communities, the unification of creative people regardless of where they live or their field of work. It’s important to "pollinate" each other with your own vision, and experience, and create something together. There’s huge potential in this!
