2Face

Creators: Olga Kondratieva and Oksana Uvarova

Brand DNA

Innovation, variation, expressive cut, basic colour palette.

Concept

The brand's creators follow the philosophy of conscious consumption. That is why all 2FACE products are extremely multifunctional. Detachable accessories (basques, hoods, pockets, belts) make basic items unique. Double-sided and transformer models optimize the closet of a modern woman, emphasizing the versatility and uniqueness of the image at the same time.

Brand History

2FACE appeared in 2018 thanks to the idea of Olga and Oksana to bring a touch of lightness, novelty and freshness to the basic women's wardrobe. The ladies have been interested in sewing and creativity since childhood, and that's when they realized that clothes of the same type do not allow you to stand out from the crowd. These outfits make you feel depressed and worsen your mood. Therefore, the brand 2FACE creates unique wardrobe items. The brand has its own production and design workshop in Yekaterinburg and several outsourced workshops.

Blitz

Best time to be creative?

Nighttime. When everything seems to freeze, and you are alone with yourself

The perfect place to create?

An artist can be visited by inspiration in any place, even the most unexpected. The creative process is unpredictable, but there is a pre-conceived concept for the collection based on the brand's DNA

A brand item that you want to wear without taking it off?

We create things "as if for ourselves", so 90% of the closet consists of our brand's pieces

A thing that we would pass on to our grandchildren with the words, "Let this be a reminder of me"?

We would pass on not a thing, but a philosophy: "Always be yourself. Simple, yet unique"

Favourite/Unfavourite part of the fashion process?

All the processes within the company are a favourite hobby for us, so they come fairly easily. But there are days when we just get lazy and give ourselves a chance to stop to get a breath of fresh air and guide it somehow into our brand

What character (historical or fictional) would be a representation of the brand?

This is a collective image of WOMAN: independent, strong, progressive, but feminine and loving

What fragrance the brand is associated with?

We would compare our brand's fragrance to the JO MALONE perfume collection. Because we sound different for everyone

The ideal location in the Urals for the shoot?

Our Yekaterinburg is different - dynamic, with its core and history, so we always anticipate street-style shootings

The most difficult part of creating a collection?

Selecting those models that will be included in the seasonal capsule. There are a lot of ideas, and you want to bring them all to life

Advice to ourselves at the beginning of the journey?

Go your own way, everything in its own time

Brand in one word?

Air

With which of the famous personalities do you dream of collaborating?

With Mariana Eliseeva. We are close to her concept, vision and representation in the fashion industry