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27 brand 27 brand 27 brand 27 brand 27 brand 27 brand

27 brand

Founder: Ksenia Kazantseva

Brand DNA

Thoughtful, refined collections tell a story about the power of female energy. Stylish looks for office days and exceptional events.

Concept

27 brand is its own production where each collection and each item is backed by a team of professionals. Designers and technologists create unique patterns, while seamstresses bring ideas and concepts to life in a perfect balance: excellent quality and affordable cost for everyone who wants to unleash their natural female energy.

Brand History

Ksenia spent several years working in administration, where a strict dress code was required. It was particularly difficult to find quality classic white shirts in the mid-price segment. Each time, the idea of creating her own brand with a worthy feminine base and a service like that of premium fashion brands occurred to her. After municipal service, Ksenia gained experience in the fashion industry with a well-known Ural brand. And in 2021, she created her project — 27 brand.

Blitz

Best time of day for creativity?
Surprisingly, the morning! Early morning from 7:00 to 11:00 is the most productive time for me, as these hours have the least communication and the maximum concentration at work! I am truly a morning person, 100% about me. I'm already more successful than those who get up closer to noon. At least because I manage to get more work done in the morning and have a more productive day! You need to take the maximum out of every new day!
Ideal place for creativity?
A quiet office. Only there are my thoughts collected and my head in place
Musical track that often plays when you want to create?
The inspiring "In This Shirt" by The Irrepressibles. Also, compositions by Ludovico Einaudi
Item from the brand you’d wear non-stop?
Each one! Because it is maximally comfortable, wearable, and feminine. And there's so little of that nowadays! Stylish for the office, business meeting, and then to a restaurant for dinner
Item you’d pass on to grandchildren with the words: “Let this remind you of me”?
A photo album with personal quotes that will be useful in life. Now everything has gone online, but a live photo is irreplaceable
Least/most favorite part of the fashion process?
I don't like choosing suitable fabrics. There's a big problem with fabrics now. And my favorite part is the emotions of customers and their state in the outfits of 27 brand
Historical or literary character you’d make the face of the brand?
Natasha Rostova
Fragrance that most resonates with your brand?
The fragrance of BOADICEA THE VICTORIOUS
The hardest part about creating a new collection?
Deciding on the number of items in the capsule: you want everything and at once!
Advice you’d give yourself at the beginning of the journey?
Try! Don't be afraid to change the team!
Describe your brand in one word?
Embodiment of femininity
If you had the opportunity to create a collaboration with any celebrity or character, who would it be?
Lilya Rakh
What will change fashion soon?
Fashion is an individual concept for everyone, each person changes fashion to suit themselves