We Launched U'FASHION Merch!

Our project now has its own unique merchandise. An exclusive set of shoe accessories was created in collaboration with the Ural brand Nur Silver, and the idea's author — Anna Kondakova — won the contest we held on the project's social media.

The jewellery set consists of silver pieces, handcrafted by Nur Silver artisans. Each piece is connected to the history of the Urals. You’ll find references to the Nevyansk Tower, malachite stones, and the first Russian steam locomotive by the Cherepanov brothers.