A Ural Brand Replaces Chanel

The Asia st 71 brand has opened its first two-story boutique in the heart of Saint Petersburg, taking over the space once occupied by iconic brands Chanel and Omega. The new venue leaves a lasting impression with its luxurious interior, designed almost entirely from scratch by the Asia st 71 team. The boutique features a malachite counter, custom-designed wallpaper, Iranian lighting fixtures, and glamorous fitting rooms, which have become true art objects.

Adding to the store’s unique atmosphere are a 3D avatar of the character Luna, life-sized astronaut mascots, a 1.2-meter-wide model of Earth, a sheep with glowing eyes, and other elements that reflect the brand’s story, philosophy, and advertising campaigns.

The brand’s clientele includes athletes, entrepreneurs, and celebrities. Its collaborations range from capsule collections with the band Kino to partnerships with Take My Muffin and the label Lotus Music.