Merch Design Contest for the U’FASHION Project

On April 23, the U’FASHION team launched a contest to design merch. The idea had to fully reflect the project's concept of uniting Ural designers and its slogan "The Urals — It`s fashionable". The expected result was original, unique, yet practical items.

The organisers received around 50 unique ideas. The project team selected the 10 best options, and the winner was chosen through open voting on social media. The idea that received the most votes was Anna Kondakova's "Footwear Accessories in Ural Style." Anna won a cash prize of 50,000 roubles and the opportunity to sign a major contract to implement her idea.

The UF team travelled to Beryozovsky to meet with Anna Kondakova and conduct a brief interview. Anna is a mother of three, a flight attendant, a clothing designer, and a highly creative individual. She hosts workshops and art therapy sessions for children and adults in her studio. During the conversation, Anna shared details about herself, her work, how the idea for lace accessories came to be, and how she plans to spend the prize money.