Glossy Magazine About Local Producers UF MAG

U'FASHION has created and launched UF MAG, a magazine dedicated to Ural brands. It features everything: top Ural designers, constructivism and the underground scene, Yekaterinburg's multi-brand spaces, and fashion influencers.

The publication includes an extensive interview with Katya Mukhina — the creative curator of the UF project, fashion journalist, and former editor-in-chief of Elle Russia.

"I've spent my whole life doing my best to support Russian designers. And if I didn't help someone, it was only because I got caught up in things and missed the opportunity. That's why I'm glad to be part of U'Fashion and to help young talents in any way I can. Everyone has a chance for success, everyone can achieve creative heights, recognition, and worthy earnings. The most important thing is to fear nothing and move forward," says Katya Mukhina.

The magazine is distributed in airport business lounges, hotels, restaurants, and at various exhibitions and events.