Gala Show UF Lab

On August 17, the International Fashion Week UF Lab unofficially but very impressively and prestigiously kicked off at the Yeltsin Center. The grand show, symbolising a change of eras in Yekaterinburg, took place with live musical accompaniment by "Drugoy Orkestr." The headliner of the show was the famous designer Alexander Arutyunov, and among the star guests spotted were blogger and model Masha Minogarova and the chief stylist of Channel One, Alexey Sukharev. Front row seats were taken by the leading figures of the Sverdlovsk Region: Governor Evgeny Kuyvashev, his deputy Dmitry Ionin, and the region’s Minister of Investment Vadim Tretyakov.

On the red carpet, which turned into a runway for the evening, Yekaterinburg brands Rokovaya and Capparel 21est presented their collections. The secret guest of the evening, whose voice was heard during the models’ final appearance and instantly recognised, was Alyona Sviridova.