Night at the Museum
On August 19, the International Fashion Week UF Lab officially began. The fashion show took place in the spacious hall on the 4th floor of the Museum Complex in Verkhnyaya Pyshma. Guests were transported to this unique location on the retro train "Ural Express," which not only served as a mode of transportation but also became a stunning platform for photoshoots.
The headliner of the show was the Russian brand Ruban, with famous model Masha Minogarova walking the runway. Following Ruban, collections were presented by the brand Maxhosa (South Africa) and Yekaterinburg-based designer Yuliya Skalatskaya.
Among the guests at the fashion show were Olga Buzova, Yana Churikova, Viktoria Daineko, Yuliya Baranovskaya, Ekaterina Mukhina, Jemal Makhmudov, as well as Alyona Zhigalova, Nikolay Ovechkin, Diana Pozharskaya, Maria Fyodorova, Evgeny Tikhonovich, Irina Tchaikovskaya, Karina Nigai, Ksenia Surkova, Maryam Tillyaeva, Natalya Bardo, Elena Krygina, and many others.
Guests noted the grandeur and unconventional choice of the Museum of Military and Automotive Equipment as a fashion venue, as well as the high level of organisation of UF Lab.
