Us in Paris

The Ural brand Sofia Enidunaeva held its first show in Paris.

It took place as part of Paris Fashion Air at the historic cultural centre of the French capital — Maison de L'Amérique Latine. At this event, the Ural brand not only presented its new collection but also made a strong impression on the local fashion audience.

As the brand’s founder, Sofia Enidunaeva, noted, she was the only representative from Russia at the show. "I felt a huge responsibility. There were challenges with both the models and the organisational aspects. However, when you love your work and do it because you can't do it otherwise, all of that becomes insignificant. I participated in this show to show people that they can achieve their goals if they believe in themselves," said Sofia Enidunaeva.

Photo: Olga Volkonytskaya