Maverlok at Bolshoy Department Store

Designer Marina Koptelova, founder of the creative menswear brand Maverlok, has opened her first corner in the renowned Ural department store, Bolshoy. She earned this opportunity by winning the Russian Designers Contest held during the UF LAB International Fashion Week this summer. The presentation of her first capsule collection was attended by friends, brand fans, and Deputy Governor Dmitry Ionin, who, of course, wore clothing from Maverlok.

“This collection was created based on all the knowledge I gained at UF LAB. During the designers’ contest, we received consultations, training, and individual brand analysis. One key recommendation was to include more basic pieces in the collection. So, I tried to limit my creativity as much as possible and create a more straightforward collection for men, ensuring they could confidently wear it,” shared Marina.

The Maverlok corner is located on the third floor of Bolshoy shopping centre, to the left of the checkout area.