Business Breakfast with Lesya Pyatibratova

Today, the restaurant “Donna Olivia” hosted a business breakfast for designers from the U’FASHION project, featuring renowned personal and fashion stylist Lesya Pyatibratova.

Lesya shared insights on building effective communication with bloggers, explained why stylist reviews are losing their impact, and discussed strategies for cultivating a dedicated audience.

The event also featured Ekaterina Karavaeva, founder of the OUTFIT space. She spoke to young designers about the principles of selecting brands for multi-brand stores, the importance of aligning with global fashion cycles, and echoed Lesya’s view that fashion will never fully transition to an online-only presence.