All-Russian Designers Contest
As part of the U’FASHION LAB International Fashion Week, an All-Russian contest for designers of clothing, footwear, bags, and accessories is being held. The organisers received 130 applications from participants in the Sverdlovsk Region and 29 other regions across Russia.
The shortlist includes 38 brands from 12 regions of Russia: Sverdlovsk Region, Moscow, Saint Petersburg, Chelyabinsk, Tyumen, Tver, Volgograd, Moscow Region, the Chuvash Republic, Perm Krai, Krasnodar Krai, and the Republic of Tatarstan. The expert group, consisting of U’FASHION project organisers, partners, and designers, formed the list. The participants were selected through a closed ballot system. Their names are published on the project’s website uf-lab.ru.
In the next stage, the jury selected 15 designers to present their collections at the final UF LAB show in Yekaterinburg. Ten winners will receive cash prizes ranging from 100,000 to 300,000 roubles and valuable gifts from partners, including:
— a photoshoot by renowned photographer Sergey Autrash,
— an interview on "Kommersant" media platforms,
— a special prize from the glossy magazine "The Voice,"
— the development of a communication strategy from the PR agency KONTORA.
