From August 19 to 23, Yekaterinburg will host the International Fashion Week UF LAB for the first time

UF LAB promises to be a major event for the region's creative industry. It will bring together leaders of the fashion industry and emerging designers from Russia and 17 other countries, as well as representatives of creative business, fashion marketing, and both federal and regional media.

Fashion Week will take place at iconic venues across Yekaterinburg: the Yeltsin Center, the creative cluster "Domna," the Palace of Youth, and the Museum Complex in Verkhnyaya Pyshma. Participants will include representatives from the UAE, China, Turkey, Azerbaijan, Uzbekistan, and Belarus. UF LAB will offer guests a wide range of exciting events.

On August 21, the "Business in the Fashion Industry" forum will take place at the "Domna" creative cluster. Experts from the Fashion Consulting Group will share their experience and insights on how to promote a brand. For 25 years, they have been consulting leading international and Russian fashion brands, conducting market research, and assisting in positioning, sales, network building, and adapting assortments for different segments, from mass-market to premium.

The UF LAB business programme will also feature meetings with buyers, networking events, public talks with designers and jewellers, masterclasses by photographer Sergey Autrash and Alexander Peremyatov, founder of the Slava Concept federal chain of department stores for local designers.

Additionally, from August 12 to 30, the UF GASTRO gastronomic festival will take place. Thirty-four restaurants in the city will present their fashion-themed dish variations.