UF TALK. Global and Local Challenges in the Fashion Industry

Venue: Domna Creative Cluster, Yekaterinburg, Vaynera Street, 16.

Participation Conditions: Free, with pre-registration.

10:00 a.m. – 10:40 a.m.

Working with Cultural Code. How to Transform Rich Cultural Heritage into Relevant Items? What Do Folk Crafts Need to Stay Afloat?

Speakers:

• Sasha Gapanovich, Founder of the GAPANOVICH brand (Murmansk)
• Elena Kozlovskaya, Founder of the GooRoo brand (Moscow)
• Irina Matyushenko, Founder of the Beautiful Criminals brand (Yekaterinburg)
• Marusya Vaulina, Founder of the AFTER 23.05 clothing brand, Co-founder of the BegLOVA sportswear brand (Yekaterinburg)

Moderator:

Elena Dudina, Fashion expert, Stylist, ex-Fashion Director of GQ and Cosmopolitan, Author of the Edu-Edu Telegram channel (Moscow)

10:40 a.m. – 11:40 a.m.

Men’s Fashion. Prospects and Development Paths for This Segment.

Main Points:

• How is men’s fashion developing worldwide now? How does it function in our region?
• Who are the key players in men’s fashion on the global stage and in Russia?
• What prospects and development paths do you see for this industry?
• How to stay relevant from season to season?
• What is important for the customer? How would you describe your consumer?

Speakers:

• Leonid Alekseev, Creative Director of HOUSE OF LEO brand (Saint Petersburg)
• Dmitry Loginov, Creative Director and Founder of Dmitry Loginov brand (Moscow)
• Georgy Rushev, Creator and Creative Director of RUSHEV brand (Moscow)
• Elena Kozlovskaya, Founder of GooRoo brand (Moscow)
• Ilya Petruk, Fashion Editor at “Kommersant Style” (Moscow)
• Mark Smirnov, Editor at Forbes Life, Editor-in-Chief of the Now portal (Moscow)
• Alexander Buchner, Founder of BUCHNER men’s clothing brand (Yekaterinburg)

Moderator:

Elena Dudina, Fashion expert, Stylist, ex-Fashion Director of GQ and Cosmopolitan, Author of the Edu-Edu Telegram channel (Moscow)