Live Broadcast: “How to Watch and Understand Fashion Shows Properly?”

2 p.m.

As part of the International Fashion Week UF LAB, which will take place in Yekaterinburg from August 19 to 23, five fashion shows featuring Russian and international designers will be held. Offline attendance will be available for a select group of people. Online broadcasts will be organized for everyone interested.

The shows will feature designers from Kazakhstan, Uzbekistan, South Africa, brands from across Russia, and, of course, Ural-based labels. Most of them are experienced participants in the international fashion market, having presented their collections on the runways of Milan, Dubai, and New York.

A fashion show is a performance involving many people – directors, designers, and models. However, the main character of the event is not them but the clothes. These clothes are carefully chosen and combined into cohesive looks to deliver the creator’s idea.

• How can you learn to understand what designers are trying to tell us?
• What do all those silhouettes, textures, and accessory choices mean?
• What do fashion industry professionals see in shows, and what conclusions do they draw?
• How can you take inspiration from shows and incorporate their ideas into everyday life?

Let’s discuss this during the live broadcast.

Our guests, entrepreneur Anna Panacheva (HARD) and designer Nazym Karpikova (ARUNAZ), will help us. They will share their experiences, talk about the shows their brands participated in, and explain the mission of fashion shows in promoting a brand.

PROGRAM:

• What can we expect from the International Fashion Week UF LAB?
• What types of fashion collections exist, and how do they differ?
• How to develop visual expertise for fashion shows and what to pay attention to?
• What preparation goes into watching a fashion show?
• Which shows become iconic and why?
• How to watch UF LAB shows in Yekaterinburg, and how do they compare to other international-level fashion shows?

SPEAKERS:

Anna Panacheva – Entrepreneur, Co-founder and President of the LinerTek Group of Companies, which includes 6 business areas, and Ural Fashion Group, which includes 4 clothing brands and 2 tailoring production areas with over 200 employees. Owner of the Ural-based clothing brand HARD – a participant in UF LAB International Fashion Week shows.

Nazym Karpikova – Designer from Kazakhstan, creator of the ARUNAZ brand, whose fans include Dua Lipa, Nazima, and other popular musicians and bloggers. ARUNAZ participates in UF LAB International Fashion Week shows.

MODERATOR:

Natalia Gorshkova, Head of the Promotion Department at the Sverdlovsk Regional Entrepreneurship Support Fund.

UF LAB International Fashion Week Show Schedule:

August 19

UF GALA. Opening of Fashion Week. Shows by Russian and international designers.

Designers: Ruban (Moscow), MAXHOSA AFRICA (South Africa), Skalatskaya Yuliya (Yekaterinburg).

August 20

Shows by Russian and international designers.

Designers: HARD (Yekaterinburg), Urban Zulu (South Africa), Moel Bosh & Suzani by Kasimbaeva (Uzbekistan), Anor Couture (Uzbekistan), Arunaz (Kazakhstan), T.EFREMOVA & IRRA (Belarus).

August 21

Shows by Russian designers.

Designers: YOU WANNA (Moscow), VIKA GAZINSKAYA (Moscow), annuko (Yekaterinburg).

August 21

Partner fashion show by Hi-Light Fashion Store.

August 22

Shows by Russian designers.

Designers: Sencellerie (Moscow), GOOROO (Moscow).

August 23

UF PARTY. Show featuring designers – winners of the All-Russian Designers Competition.

Designers: HOUSE OF LEO (Saint Petersburg), Gapanovich (Murmansk), and competition finalists.

The UF LAB International Fashion Week is a key component of the U’FASHION project aimed at developing and scaling designers from the Sverdlovsk Region and promoting domestic brands. Fashion shows will take place at notable Ural venues: the Yeltsin Center, Palace of Youth, and the Domna Creative Cluster in Yekaterinburg, as well as the Museum Complex in Verkhnyaya Pyshma. The events will be complemented by an extensive business program.

The project was initiated by Sverdlovsk Region Governor Yevgeny Kuyvashev. The organizers are the Ministry of Investments and Development of the Sverdlovsk Region, the Administration of Yekaterinburg, and the Sverdlovsk Regional Entrepreneurship Support Fund (SOFPP, home to the “My Business” Center).

General Partner: Sber

Official Partner: GUDSR

HoReCa Partners: Hyatt Regency Ekaterinburg, USTA Group

Official Business Program Partner: Fashion Consulting Group

For more details about UF LAB Fashion Week, visit uf-lab.ru

HOW TO PARTICIPATE:

Pre-registration is not required.

To join, access the broadcast at the specified time and date via one of the links below.

Watch the live broadcast in any convenient way: on the fund’s social media or website.

We look forward to your questions.

Links to view the live broadcast:

• Sofplive.ru
• VKontakte
• YouTube
• Telegram