Live Broadcast: “How a Brand Can Start Selling Successfully in the Fashion Space”

12:00

The path to major fashion department stores in Russia and abroad goes through buyers. Who are they? How do you establish contact with them? How do you properly present your brand to get into a popular space? And how can you sell successfully there? These and other questions will be answered by the speakers of the Sofp Live studio broadcast. On August 7, the studio will host representatives of fashion spaces from Russia and Kazakhstan.

The broadcast will help designers and representatives of Ural brands who are ready to enter new markets and expand their sales volumes prepare to present their collections and successfully conduct negotiations.

SPEAKERS:

Leonid Korystkin – 27 years in the fashion business, former Commercial Director of Pokrovsky Passage,

CEO of the Modnaya Kontora style school, co-founder of the Russian designer marketplace Hilight.store (Russia, Yekaterinburg).

Dariya Zhanagulova – buyer and founder of one of the most prominent fashion spaces in Kazakhstan, ESTÉ MULTIBRAND SPACE in Astana (Kazakhstan, Astana).

MODERATOR:

Alexander Oboskalov, Director of the Department of Innovation and Technological Development at the Sverdlovsk Regional Entrepreneurship Support Fund.

PROGRAM:

• Introduction to Hi-light fashion store and ESTÉ MULTIBRAND SPACE: price segments and other features.
• Requirements of fashion department stores for designers and brands: minimum collection volumes, seasonal updates, etc.
• Formats and placement conditions. Organizational aspects to consider.
• How designers can prepare to enter a department store if the brand has attracted interest. A checklist.
• Product labelling: how to organize it simply.
• Pricing and training for sales staff.
• Tips for successful sales.

HOW TO PARTICIPATE:

Pre-registration is not required.

To participate, access the broadcast at the specified time and date via one of the links below.

Watch the live broadcast in any convenient way: on the fund’s social media or on the Sofplive.ru studio website.

We look forward to your questions. You can ask the speaker a question in the broadcast player on the Sofplive.ru website during the stream.

Links to view the live broadcast:

• Sofplive.ru
• VKontakte
• YouTube
• Telegram