Yesli
Founder:
Tatiana Okisheva
Brand DNA
Expressive animalistic and floral designs, vibrant enamels, and natural stones.
Concept
Yesli is all about bold colors, unusual shapes, and daring combinations. It embodies a love for every detail and every moment in the creation of jewelry.
Brand History
Tatyana's journey in jewelry creation began with simple beaded accessories and polymer clay items. However, she soon craved more space for experimentation and durability in everyday life. This led her to focus on metals, enamels, and natural stones, forming the foundation of Yesli.
Blitz
Best time of day for creativity?
Morning, when the workshop is bathed in sunlight
Ideal place for creativity?
My workshop, as I’ve made it as comfortable as possible for this purpose
Musical track most often played when creating?
Usually, it's not music but podcasts, series, or nature documentaries
Brand item you'd wear all the time?
My favorite beetle brooches, which I switch between outfits
Item to pass down to grandchildren with the words: "Let this remind you of me"?
The “Heart” pendant
Most and least favorite parts of the fashion process?
My favorite moment is when I first hold a new piece of jewelry in my hands
Historical or literary character you'd make the face of your brand?
Pippi Longstocking
Scent that aligns with your brand?
A floral meadow: a blend of freshness and sweetness
Most challenging aspect of creating a new collection?
Being consistent and sticking to the collection’s concept from start to finish, without getting distracted by other ideas
Advice you’d give to yourself at the start?
Don’t waste time doubting—everything will work out!
One word to describe your brand?
Bright
If you could collaborate with any celebrity or character, who would it be?
Create a floral collection with Frida Kahlo
What will change fashion in the near future?
AI; it will bring significant changes soon