Vera Versal
Founder:
Vera Zhukova
Brand DNA
Airy fabrics, embroidery, lace, ruffles, hand finishing.
Concept
Vera Versal is a brand of dresses where every girl (regardless of age) can feel like a princess.
Brand History
The brand’s story began 8 years ago (in 2016) during Vera’s pregnancy. She loved creating beautiful things for newborns, especially for girls. Luxurious dresses, weightless lace, and delicate ruffles inspired Vera to create. As the brand grew alongside her baby, it gradually gained new fans of all ages. Soon, Vera Versal reached a national and international level, participating in competitions in Belarus and Abkhazia. In 2024, the brand received the prestigious THE BEST DESIGNER GLAMOUR FASHION IFB award in Istanbul.
Blitz
Best time of day for creativity?
Morning and day, when I have a clear mind and no one around. Alone with the sewing machine and fabrics, the best ideas come to me
Musical track that plays most often when you want to create?
Light classical music, such as Mozart
Item from the brand you want to wear non-stop?
Everything I create. And since our dresses are for special occasions, I always want to be the center of attention in them
Item you would pass on to your grandchildren with the words: "Let this remind you of me"?
I would pass on the most beautiful white dress to my granddaughter and say: “Wear it on the most important holidays of your life!”
What part of the fashion process is the most favorite?
Presenting the finished collections, when we photograph children in our outfits
Which fragrance best matches the brand?
Something light and floral
Ideal location in the Urals for a collection shoot?
Kharitonovsky Park. If outdoors, somewhere in blooming meadows or on a lake in a boat
The most difficult part of creating a new collection?
Choosing fabrics that match the ideas in my head. Unfortunately, it’s impossible to find everything needed in one place
Advice you would give yourself at the beginning of the journey?
Be more confident and aim for a serious scale from the start
One word to describe your brand?
Inspiration