VASENKOVY

Founder: Natalia Vasenkova

Brand DNA

Luxurious authentic outfits for special occasions and comfortable, high-quality everyday clothing; exclusive designs and stylish accessories inspired by the history of the Ural region.

Concept

VASENKOVY transforms the cultural heritage of the Urals into collections featuring fairytale and historical motifs, creating everyday and evening wear for children of different ages. Costumes, dresses, and kokoshniks are produced in limited editions or custom-made. Every outfit is unique and meticulously crafted, from fabric selection and striking silhouettes to the design of accessories, embroidery, and prints.

Brand History

The brand began in 2012 when Natalia started sewing festive and casual clothing for her daughter Sofia. “Natalia and Sofia’s Creative Workshop” gradually gained recognition through participation in fashion shows, national contests, and other events. In 2017, the first external show in Saint Petersburg prompted the creation of a logo, and the workshop evolved into the VASENKOVY brand.

Over the years, the brand has created more than 12 collections, including both everyday children’s clothing and evening couture outfits.

Blitz

Best time of day for creativity?

Early morning and evening

Ideal place for creativity?

Two ideal places: at home or in the atelier. Both are comfortable for creating

Music track most often played when feeling creative?

Usually calm music: nature sounds or soft melodic songs

An item you would pass down to your grandchildren with the words: “Let this remind you of me”?

A costume with accessories and a kokoshnik

Which historical or literary character would you make the face of your brand?

The Mistress of the Copper Mountain, of course

What scent best aligns with your brand?

The scent of freshly cut grass and pine forest

Where in the Urals would you conduct a dream photoshoot for a collection?

I’ve long dreamed of organising a photoshoot in the opera and ballet theatre

What is the hardest part of creating a new collection?

Sometimes it’s difficult to find the right fabric or a fabric with a specific print

What advice would you give your younger self?

Keep going. Don’t stop

How would you describe your brand in one word?

Uniqueness and fairytale-like charm

If you could collaborate with any celebrity or character, who would it be?

The Mistress of the Copper Mountain as a character. Among designers, Vyacheslav Zaitsev or Karl Lagerfeld (though, unfortunately, this is no longer possible)