TINKLEY

Founder: Ekaterina Orlova

Brand DNA

A brand of women’s home textiles made from premium-quality natural fabrics.

Concept

TINKLEY creates comfort and beauty in the home, offering women premium pyjamas and home textiles of exceptional quality and stylish design. The collections reflect modern trends and allow wearers to express their individuality in every detail.

Brand History

One day, tired of the monotony of pyjamas in stores, Ekaterina decided to sew her own pyjamas. But not just any pyjamas – a beautiful garment made of soft linen with delicate embroidery that brought her a sense of comfort and luxury. From this moment in 2022, the idea for the TINKLEY brand was born.

Today, TINKLEY is not just a home textile brand. It is a reflection of women’s dreams of beauty, comfort, and style. It’s like cozy wings that embrace every woman, bringing her joy and harmony.

Blitz

Best time of day for creativity?

Morning. When everything is calm, and I can immerse myself in the world of ideas and creativity

Ideal place for creativity?

My workshop space. It’s filled with creative energy, and I can fully dive into the process of creating new collections

A piece of the brand you’d want to wear nonstop?

The Ocean silk pyjamas. They are exquisite and gently embrace the skin, offering a feeling of luxury and comfort

An item you’d pass on to grandchildren with the words, “Let this remind you of me”?

My first linen pyjamas. They embody the entire history of the TINKLEY brand and my creative beginnings

Favorite/least favorite part of the fashion process?

Least favorite: Pricing. It’s always challenging to find a balance between the quality of materials, tailoring, and affordability for clients. Favorite: Sketching. This is the moment when a new idea is born, and I feel it come to life on paper

What scent best represents your brand?

The scent of white linen with hints of vanilla powder. It is delicate, cozy, and elegant, just like TINKLEY’s collections

What would be the ideal location in the Urals for a collection photoshoot?

Against the backdrop of the Ural Mountains, amidst the tranquillity and beauty of nature. This location perfectly reflects the spirit of TINKLEY – comfort and harmony