T.B.C. (to be continued)

Founder: Ksenia Burukhina

Brand DNA

T.B.C. creates sleek sportswear that subtly and appropriately highlights the body's aesthetics, reflecting the continuous effort put into it.

Concept

Self-improvement is a continuous process, where it is important to stay true to yourself and not betray your true desires on the way to your goals. Each T.B.C. piece subtly and elegantly complements inner determination. The modern cuts and basic colors of the items diversify outfits not only for workouts but also for life outside the gym.

Brand History

Ksenia has been professionally involved in fitness for 7 years, observing how the body gradually changes and improves through training. She wanted to create clothing that delicately highlights the results of hard work, inspires further effort in the gym, and seamlessly fits into everyday outfits, adding a unique touch. The first product was a simple and versatile white top, followed by leggings, jumpsuits, and sweatshirts.

Blitz

Best time of day for creativity?

Anytime. Inspiration can come during workouts or while socializing with friends and loved ones. The best time is always

Ideal place for creativity?

Being alone. It could be during a workout or a long drive while listening to music

Music track that inspires creativity?

There isn't a specific track. Rather, it's the type of music that influences the creative state. I love funk, rhythm and blues, soul, smooth jazz, folk, soft rock, chillout. Artists like Marvin Gaye, Cheryl Lynn, Lenny Kravitz, Kasseo, etc

Item from the brand you'd want to wear continuously?

The @tobecontinued.brand sweatshirt

What item would you pass on to your grandchildren with the words: "Let this remind you of me"?

Rather than an item, I’d pass on feelings and thoughts. All the most beautiful things—love—come from the right feelings and emotions

Favorite/Least favorite part of the fashion process?

I love coming up with a garment concept—that’s my favorite part. But then there are countless samples to produce to get the perfect result, which can be exhausting. However, when we finally achieve the ideal outcome, it’s a feeling of happiness

Which scent is most in tune with your brand?

At the moment, the brand has its own fragrance, subtly noticed by our customers when they unpack our products. The main notes are papyrus, sandalwood, and iris

Ideal location in the Urals for a collection shoot?

We had a mini-shoot at the Berezovskie Sands, a well-known place. We shot a drop of jumpsuits inspired by the noble colors of summer. We called the greenery "young" and nature "naked," emphasizing how self-sufficient nature is in its pristine form

Most challenging part of creating a new collection?

Challenges arise in the process, but we always strive to find solutions to any issues that come up

Advice to yourself at the beginning of your journey?

Never stop. This principle has guided me to this day

One word to describe your brand?

Tobecontinued...

What will change fashion in the near future?

The world is constantly evolving. Time is filled with new events, trends, perspectives, values, and new characters. All of this influences new discoveries, ideas, and meanings. Fashion is already changing as I write this answer