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Sofia Enidunaeva Sofia Enidunaeva Sofia Enidunaeva Sofia Enidunaeva Sofia Enidunaeva Sofia Enidunaeva

Sofia Enidunaeva

Founder: Sofia Enidunaeva

Brand DNA

Emphasized femininity, silhouette lines, minimalism in color and cut, exclusivity.

Concept

The mission of the Sofia Enidunaeva brand is to change people's states through clothing, allowing their unique potential to manifest in the world. The key value of the brand is exclusivity, which is expressed both in unique, couture silhouettes of the garments and in the limited-edition collections. Premium Italian fabrics and accessories, impeccable tailoring quality, and incredibly beautiful and elegant design highlight the perfection of feminine beauty.

Brand History

The history of the brand dates back to Sofia's childhood, which she spent in Georgia. Watching her grandmother sew, Sofia wanted to learn this craft and loved dressing up in dresses and observing others doing so. As an adult, Sofia moved to Yekaterinburg, found a job as a designer's assistant, and gradually began to showcase her knowledge and deep sense of fashion. With each passing day, she delved deeper into the industry, gaining the necessary expertise.

 

One day, a seamstress friend suggested they start a brand together, and on that same day, Sofia found a tiny 8-square-meter space and announced the opening of her atelier on social media. Eight years ago, without any startup capital, Sofia created Sofia Enidunaeva—a brand that sets trends in the industry. The atelier was creating complex drapery, ultra-feminine silhouettes, and corsets for its clients five years ago, and today these elements have become mainstream, appearing in many major brands' collections. Sofia Enidunaeva operates as a premium atelier, releasing collections in exclusive quantities, and produces prêt-à-porter-level garments in-house.

Blitz

Best place for creativity?
Ideas usually come when I'm sitting alone in a restaurant
Item from the brand you'd want to wear continuously?
My wardrobe is 99% made up of our items, so it's hard to choose just one
What item would you pass on to your grandchildren with the words: "Let this remind you of me"?
Probably the first silhouette jacket, as it marked the beginning of my journey
Favorite part of the creative process?
The creation of models is a very resourceful process for me. They are born on paper, then turn into finished products, are sold, and loved by our clients. Seeing how my talent materializes and how it changes people's states is very inspiring to me. I also love coming up with scenarios for photo shoots and sometimes participating in them. In short, my favorite part is being a woman who fills everything around with creativity!
What fragrance is associated with your brand?
I adore amber and musk—sensual, complex, and elixir-like scents
Where in the Urals would you conduct the ideal photo shoot?
I really want to do a shoot at a marble quarry. I'm sure our pieces would look stunning against a white background
Most challenging part of creating a collection?
Probably finding inspiration. The rest is achievable and realistic if you have a professional team
Describe the brand in one word?
Manifestation
If you could collaborate with any celebrity or character, who would it be?
With Angelina Jolie! I've dreamed for many years of creating a piece or a capsule collection for her. I even applied to participate when she opened her atelier
What will change fashion soon?
Definitely the state of people. The state that designers set and transmit to their clients through clothing is of great importance! When I design a collection, I primarily imagine the state a woman will experience when she wears a Sofia Enidunaeva piece. I would like women to feel light, flirtatious, sensual, confident, with an inner strength and belief in themselves above all else