Yulia Skalatskaya
Brand DNA
A blend of neo-romanticism, masculinity, perfect tailoring, and premium quality. Yulia Skalatskaya embodies intellectual and soft femininity, imbued with subtle symbolism and minimalist simplicity.
Concept
The Yulia Skalatskaya brand creates not just collections, but a lifestyle that accentuates personal beauty. It is a premium quality brand and a main proponent of affordable luxury in domestic realities. The brand’s mission is to allow every modern girl to create a special look at an affordable price, reflecting her uniqueness, beauty, and grace. This is achieved by maintaining the core principles of affordable luxury: an unparalleled synthesis of contemporary design, natural premium fabrics, and comfortable pricing.
Brand History
Yulia Skalatskaya was founded in 2014 in the Ural capital, dedicated to tailoring wardrobes with a focus on incorporating suit elements into the look. The brand's creator, Yulia Skalatskaya, presented her first collection of evening dresses at Ural Fashion Week over 10 years ago. Today, the brand's range includes outerwear, suits and dresses, knitwear, and a home capsule. These items can be purchased online and in offline boutiques in Yekaterinburg, Moscow, St. Petersburg, and Voronezh. The brand has also been featured twice at Moscow Fashion Week.