Yulia Skalatskaya

Founder: Yulia Skalatskaya

Brand DNA

A blend of neo-romanticism, masculinity, perfect tailoring, and premium quality. Yulia Skalatskaya embodies intellectual and soft femininity, imbued with subtle symbolism and minimalist simplicity.

Concept

The Yulia Skalatskaya brand creates not just collections, but a lifestyle that accentuates personal beauty. It is a premium quality brand and a main proponent of affordable luxury in domestic realities. The brand’s mission is to allow every modern girl to create a special look at an affordable price, reflecting her uniqueness, beauty, and grace. This is achieved by maintaining the core principles of affordable luxury: an unparalleled synthesis of contemporary design, natural premium fabrics, and comfortable pricing.

Brand History

Yulia Skalatskaya was founded in 2014 in the Ural capital, dedicated to tailoring wardrobes with a focus on incorporating suit elements into the look. The brand's creator, Yulia Skalatskaya, presented her first collection of evening dresses at Ural Fashion Week over 10 years ago. Today, the brand's range includes outerwear, suits and dresses, knitwear, and a home capsule. These items can be purchased online and in offline boutiques in Yekaterinburg, Moscow, St. Petersburg, and Voronezh. The brand has also been featured twice at Moscow Fashion Week.

Blitz

Best time of day for creativity?
I love to work either early in the morning, in the first half of the day, or right before bed, already lying in bed: that’s when the best ideas come
Ideal place for creativity?
Home, where I am alone, and on an aeroplane
Musical track that often plays when creating?
Silence. The absence of any sounds sets the right working mood. Music, however, is great for photoshoots. It sets the right tone for the whole team
Item from the brand you want to wear all the time?
There are many such items; I mostly love and often wear our jackets. In general, 80% of my wardrobe consists of items from my brand
Item you would pass on to your grandchildren with the words: “Let this remind you of me”?
Jackets, silk blouses, and flowing silk dresses. The silk and wool in our brand are of impeccable quality
Which historical or literary character would you make the face of your brand?
I think our clothes would suit Princess Diana—they have a balance of romance and drama, softness and sensuality in the flowing blouses and dresses, and at the same time, strictness and prestige in the suits, jackets, and coats
Which scent most closely resonates with your brand?
Jo Malone Amber. I love rich, lingering scents
In which ideal location in the Urals would you conduct a collection photoshoot?
I like the lakes of the Urals. Tavatuj, for example, would be wonderful!
The most difficult part of creating a new collection?
Not getting carried away with too many ideas—creating fewer but better items. There’s always the desire to release many new models, and that's where I have to restrain myself
What advice would you give yourself at the beginning of your journey?
Rely more on your intuition and taste, don’t be afraid to create and experiment
What one word describes your brand?
Femininity
If you could collaborate with any celebrity (or character), who would it be?
I really like Hailey Bieber’s style
What will change fashion in the near future?
The mood of the people, the economic situation, and politics. As always, fashion is very sensitive to what is happening in the world