Happy Together

Brand Founder: Svetlana Molokova

Brand DNA

Clothing that strengthens family bonds, creates good moods, and helps establish new family traditions.

Concept

“Happy Together” promotes family values, helps build harmonious relationships, and fosters a supportive environment for raising children. The brand also adheres to a philosophy of conscious consumption, reflected in the premium quality of materials and tailoring, basic designs, and comfortable modern production conditions. Moreover, the brand ensures eco-friendly waste management by collaborating with textile manufacturers, printing companies, recycling facilities, and children's creative centers.

Brand History

“Happy Together” was established in early 2013, inspired by Svetlana's love for the Family Look style. The brand was the first in Russia to offer and promote family-style clothing not just as a fashion trend but as a form of therapy. Initially, the company supplied clothing and footwear from China and Korea under its own label. In 2014, amidst a crisis and Svetlana's desire to pursue her creative vision, the idea of starting their own production emerged. Initially, family clothing was outsourced or produced by home workers, later leading to the creation of the first clothing printing workshop. Today, “Happy Together” operates a standalone sewing factory spanning 800 m², with an annual production capacity of 330,000 units.

Blitz

Best time of day for creativity?
Evening
Ideal place for creativity?
Country house
Music track most often played when feeling creative?
If I Am With You — Jujutsu Kaisen Season 2 OST
A brand item you’d want to wear non-stop?
Pyjamas
An item you'd pass on to grandchildren with the words: 'Let this remind you of me'?
Artistic jewellery and works of art
Which part of the fashion process is your least/most favourite?
Least: analysing; Most: choosing fabrics
What advice would you give your younger self?
Patent Family Look
How would you describe your brand in one word?
Love
If you could collaborate with any celebrity (or character), who would it be?
The families of Pavel Volya and Laysan Utyasheva, Galina Bob. A collaboration with Disneyland would also be fantastic
What will change fashion in the near future?
Defining one’s inner self and allowing it to be expressed through clothing