S96

Founder: Ksenia Sukhova

Brand DNA

Relaxed, flowing silhouettes, tactilely pleasant textures, models that are easily integrated into any wardrobe.

Concept

The brand draws inspiration from the nature of women: their strength and fragility, passion and tenderness. Details, silhouettes, and textures enhance the advantages of the figure, conceal flaws, and create a confident and charming image simultaneously. In S96 attire, it is easy to be elegant and sporty, romantic and bold, while remaining true to oneself.

Brand History

The brand was born in 2022 from Ksenia's desire to look feminine even within the constraints of a business dress code. Being tall added complexity to clothing choices, so gradually the idea of sewing for herself emerged. Ksenia sewed her first small batch of business dresses from quality natural fabrics with 100,000 rubles she had saved up, and the pieces immediately flew off the shelves to friends and colleagues. A year later, the range expanded, and the brand launched on Ozon. Today, S96 is produced in its own factory, available in two offline stores, and is gaining more and more momentum.

Blitz

Best time of day for creativity?

It's impossible to determine the best time for creativity, as inspiration does not come on a schedule and can strike at any moment. For business tasks, I prefer early morning, which requires a lot of strength and energy

Ideal place for creativity?

My favorite office. If possible, I would probably live there

Musical track that often plays when you feel like creating?

Survivor (official Destiny's Child cover)

Item from the brand you’d wear non-stop?

Brown trousers made of artificial silk — I wear them every day, suitable for the office and for evening outings. And thanks to the luxurious fabric, they're cool in warm weather and warm down to -3°C. But this summer, another favorite emerged: an emerald green sun skirt

Least/most favorite part of the fashion process?

The least favorite part is paying bills. But seriously, sometimes it's difficult to transfer a sketch to paper and explain exactly what I want to all employees. My favorite part is receiving the sewn products. It brings a feeling of all-encompassing joy and satisfaction

Historical or literary character you’d make the face of the brand?

Margarita from Bulgakov’s novel

Fragrance that most resonates with your brand?

Vanilla, tobacco, amber, a bit of orange, and coffee

Ideal location in the Urals for a collection shoot?

I admire the nature of the Urals, the most desired places for shooting are the mountains, forests, fields

Describe your brand in one word?

Femininity

If you had the opportunity to create a collaboration with any celebrity or character, who would it be?

Angelina Jolie

What will change fashion soon?

The upcoming generation changes fashion. However, looking at the history of fashion, it is not only cyclical but also depends on political events. Therefore, everything that happens in the world and nature changes us and, accordingly, fashion. Only individual style remains unchanged