Rubleffka Fashion House

Founder: Tasha Rubleva

Brand DNA

Custom measurements, bespoke tailoring, premium European fabrics, personalized details like collar shapes, cuffs, closures, monograms, and personal wardrobe consultations.

Concept

For 13 years, Rubleffka has specialized in bespoke business suits, shirts, ties, outerwear, and premium footwear for politicians, top managers, bankers, and business owners. The brand partners with 17 global fabric manufacturers, including Loro Piana, Dormeuil, Zegna, Ungaro, and others, and works with top tailoring ateliers in Italy, France, Belgium, the UK, and Portugal.

Brand History

Tasha Rublyova, a modeler and men's style expert, founded her atelier in 2011, initially focusing on women’s fashion. However, her passion for men’s fashion and her background in innovation management led her to create a premium men’s tailoring concept. Rubleffka was the first to bring the world-renowned Dormeuil fabrics to the Urals and continues to work with them. The flagship boutique opened in the “Europe” shopping center 8 years ago, and in 2023, a branch opened in the iconic “Ukraine” hotel. Today, Rubleffka creates exclusive classic men's wardrobe pieces and offers on-site services across Russia and neighboring countries.

Blitz

Best time of day for creativity?

I’m a night owl, so the best time for creativity and maximum productivity for me is in the evening

Ideal place for creativity?

I love the spaces of the Fashion House, both in Yekaterinburg and Moscow. They contain a piece of me, so the best ideas come in these environments. I also find inspiration in vacations and travel; a clear and relaxed mind is crucial for creative flight

Musical track most often played when creating?

My musical taste is very eclectic, with different playlists for each mood. For the creative part of my work, I love hits by Barry White, Tina Turner, and Louis Armstrong

Brand item you’d wear all the time?

Definitely the tuxedo! I have several variations in different lengths and colors. It’s pure elegance and magnet for admiration and compliments

Item you'd pass down to your grandchildren with the words: “Let this remind you of me”?

An antique tailor's set. It includes elegant tools of a true men's fashion guru, crafted in a jewel-like manner

Most and least favorite parts of the fashion process?

My favorite part is seeing our clients wearing the garments made specially for them by the Fashion House’s masters, whether at conferences, forums, on TV, in magazines, or just on the streets. The least favorite part is the operational side, like managing staff, but I am working hard to embrace it as an integral part of the process and scaling

Historical or literary character you’d make the face of your brand?

Akunin’s character, Erast Petrovich Fandorin, from his detective series. He exudes charm and impeccable manners, is handsome, and enjoys success with women

Fragrance that best represents your brand?

We developed our signature scent a few years ago, which perfectly reflects the brand and our clients. It’s a noble scent of leather, tobacco, and burnt wood

Ideal location in the Urals for a collection photoshoot?

I envision a mountain peak like Konzhakovsky Stone, representing the seriousness and multifaceted nature of the taiga, the resilience of the mountains, and the elegant curves of the ridges

Most challenging aspect of creating a new collection?

We don’t create collections; each piece is developed and made as a unique item tailored to the client's measurements

Advice you’d give yourself at the beginning of your journey?

Delegate more and think in terms of the market rather than a specific client avatar

One word to describe your brand?

State

If you could collaborate with any celebrity or character, who would it be?

I dream of making a suit for a president

What will change fashion in the near future?

Artificial intelligence. I’m sure we will soon see famous designers emerging from AI