Ramota Gold

Founder: Irina Shchinova

Brand DNA

Handmade craftsmanship, premium hardware, natural stones.

Concept

The Ramota Gold collection features earrings, bracelets, and necklaces that blend traditional jewelry art with modern technology.

Brand History

Irina began crafting exclusive jewelry in 2015, inspired by a social media account of a girl who created her own pieces. After receiving enthusiastic feedback from colleagues and friends, Irina decided to pursue this new venture seriously. Balancing a daytime job with nighttime creativity, her business grew as demand increased. Today, Ramota Gold is a partner and participant in major regional and federal fashion events.

Blitz

Best time for creativity?

Any free time. When the house is empty, and I can fully immerse myself in inspiration

Music track that plays most often while creating?

From my favorite music: Sting’s "Desert Rose," Daughtry, and Darren Hayes

Brand item you’d want to wear all the time?

Earrings

Item you’d pass on to your grandchildren with the words: "Let this remind you of me"?

I would pass down a complete collection of my favorite earrings, necklaces, and bracelets

Part of the fashion process you like least/most?

Least favorite: When everything is almost finished but the string unexpectedly breaks. Favorite: Sorting through beads and trying different connection options

Fragrance that best represents the brand?

A scent of citrus and northern wind

Historical or literary character you’d make the face of your brand?

Princess Diana

Ideal location in the Urals for a collection photoshoot?

An old Demidov factory

What is the hardest part of creating a new collection?

Finding unique and unusual combinations that stand out

What advice would you give yourself at the start of your journey?

To believe in your talent and not be afraid to try new things

What single word best describes your brand?

Unusual

If you could collaborate with any celebrity (or character), who would it be?

Gigi Hadid

What will change fashion in the near future?

Unusual solutions and combinations