Polividium

Founder: Anna Kondakova

Brand DNA

Complex architectural cuts, upcycling, handmade, conceptual design.

Concept

Polividium is more than just clothing. The brand creates multifaceted images that allow women to express their inner essence to the world. Polividium’s pieces reflect the very essence of our planet, with its complex forms, changing states, and capacity to transform and be transformed. The brand operates as a premium atelier and advocates for conscious fashion, ecological consumption, and the creation of personal style independent of external trends.

Brand History

From a young age, Anna dreamed of becoming a designer, inspired by her mother, a pattern maker who surrounded her with beautiful garments, ballroom dance dresses, embroidery, and silk flowers. Anna later graduated from an art school with a focus on fashion design and completed a year-long fashion design program at Instituto di Moda Burgo in Italy. Her dream began to take shape with the birth of her first daughter. Together with her mother, she created their first collection made of wool and linen, which was showcased in a creative studio with media coverage. Since then, Polividium has grown into an exclusive brand with deep meaning and now includes two educational projects ("Children-Designers" and "Lady-Designers"), as well as workshops and courses on creative thinking.

Blitz

Best time of day for creativity?
Creativity can happen at any time of day. I feel like I am always in this state, with no beginning or end
Ideal place for creativity?
It could be a soft sofa with cushions or soft grass. I love creating in nature (forest, field, by the water). Ideally, a soft sofa with cushions and a cozy blanket in the middle of a field or forest
Musical track that often plays when you want to create?
There isn’t a specific track. I enjoy the sounds of the earth — Wes Madiko, Pangea, Deva Premal, and the sounds of the harp. I also like to have old films with Audrey Hepburn and Barbra Streisand playing in the background
The item from the brand you’d want to wear all the time?
The bell-bottom pants from the knee
The item you would pass down to your grandchildren with the words: “Let this remind you of me”?
The item you would pass down to your grandchildren with the words: “Let this remind you of me”? I would like to pass on the love for my craft, based on my values. Perhaps some hand-drawn sketches, drawings, or fairy tales. I dream of creating a completely handmade book of fairy tales: making the cover, designing it, creating the paper for the pages, not just buying it. Writing the text, illustrating it. In other words, making it so that this book conveys my love for my craft and handmade work, as it is very valuable and important to me. The fairy tales are already written, I just need to get to it
What part of the fashion process is your least favorite/most favorite?
There isn’t a least favorite part because my life motto is: "I do what I love." There are processes that are still not entirely accessible and understandable to me, such as marketing, which I need to learn. The most favorite part is every process, starting from the inception of an idea. I am very inspired when something interesting comes to mind, creating sketches, and drawings, and searching for colors and materials
Historical or literary character you’d make the face of your brand?
I would probably choose Audrey Hepburn because she is a great woman. If you study her biography, you’ll understand why I chose her. She is a person who is profoundly for people, about people, and through people. She is an incredible woman with a vast, loving heart, very refined, aesthetic, and elegant. She embodies love
Which fragrance resonates most with your brand?
I think it would be a selective fragrance that unfolds gradually and seems to lead you along. Perhaps the first note would be earthiness, the morning freshness of dew, something delicate, light, barely perceptible. The second note would be piney, sunny, and warm. The third note would be one that fully immerses and relaxes. I don’t know what this third note is, but it’s the note of life. How to name it and what it smell like? I can’t quite picture it
The most difficult part of creating a new collection?
Finding fabrics is probably the most difficult part, as I don’t have the ability to fly to Italy constantly
What advice would you give yourself at the beginning of your journey?
Just do it. Keep moving forward, talk to people. Think positively, and create an environment around you that will attract what is important at the moment. If an idea comes up, take some steps toward it within 24 hours because that energy makes everything create and unfold much more powerfully, strongly, and effectively
One word to describe your brand?
Birth
If you could collaborate with any celebrity (or character), who would it be?
A collaboration with supermodel Winnie Harlow or actress Ravshana Kurkova
What will change fashion soon?
I think it will be conscious people who have awakened. People choose clothing not based on trends but based on their inner state and how they project their inner self outward