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Oksana Tuz

Brand Founder: Oksana Tuz

Brand DNA

Elegant handmade jewellery for special occasions.

Concept

Oksana Tuz creates unique jewellery using rare techniques that blend classic and modern styles, combining sophistication and boldness.

Brand History

In 2016, Oksana decided to craft her first piece of jewellery for herself to create a striking and sophisticated look for an event. The idea was a resounding success, and over the following year, she experimented with various techniques, materials, and styles, gradually developing her unique aesthetic. By 2022, her hobby transformed into a full-fledged business. Today, Oksana designs jewellery for brides, evening pieces, and signature brooches in the vitrail technique. She also creates exclusive designs for other brands and participates in exhibitions and fashion projects.

Blitz

Music track most often played when feeling creative?
When I need to focus on crafting a large batch of jewellery, I always play jazz
An item you'd pass on to grandchildren with the words: 'Let this remind you of me'?
Probably the first jewellery samples I ever created
Which part of the fashion process is your least/most favourite?
I don’t particularly enjoy planning photoshoot concepts, gathering the team, and then waiting for the photo and video materials after the shoot. My favourite part is receiving feedback from my clients
Which historical or literary character would you make the face of the brand?
Audrey Hepburn
What scent aligns best with your brand?
Delicate floral fragrances with a light trail: black pepper, amber, neroli, pomegranate, jasmine, and orange
What’s the ideal location in the Urals for a photoshoot?
It’s hard to choose just one place. Depending on the jewellery collection, it could be the mountains, Urals Mars, the historic Demidov mansion, or modern buildings
What’s the hardest part of creating a new collection?
Figuring out how to technically realise new ideas
What advice would you give your younger self?
Be bolder in decision-making and don’t postpone bringing your ideas to life
How would you describe your brand in one word?
Grace
If you could collaborate with any celebrity (or character), who would it be?
Ravshana Kurkova
What will change fashion in the near future?
New technologies, materials, and collaborations