OKI-tvorcha

Brand Founders: Olesya Shefer, Ekaterina Elovikova, and Irena Seilis

Brand DNA

Products crafted from natural leather and metal, embodying the magic and strength of the Ural region.

Concept

The creators — Olesya, Katya, and Irena — express the power, resilience, and beauty of Ural women through their designs, skillfully blending fantasy and reality. OKI-tvorcha produces accessories made from materials emblematic of the Urals: metal and leather. Metal symbolizes the region’s industrial heritage and strength, while leather, one of the oldest artisanal materials, carries history and tradition, transforming into vivid and relatable designs. Additionally, natural leather and metal products are durable, adaptable to fashion changes, and resistant to fleeting trends.

Brand History

Three girls grew up together in a small town in the harsh yet beautiful Urals. They dreamed, read, fantasized, and created their own fairytale, which they carried into their adult lives. In 2021, through the lens of adult perception, the idea for the OKI-tvorcha brand emerged from this fairytale.

Blitz

Best time of day for creativity?

Night

Ideal place for creativity?

Balcony

Music track most often played when feeling creative?

Drummatix — "Vozdukh"

A brand item you’d want to wear non-stop?

The "Heartbeat" choker

An item you'd pass on to grandchildren with the words: 'Let this remind you of me'?

The "Wedding" kokoshnik

Which part of the fashion process is your least/most favourite?

Least favourite: routine tasks. Favourite: brainstorming and generating ideas as a team

Which historical or literary character would you make the face of the brand?

Snow White

What scent aligns best with your brand?

Yves Saint Laurent — Opium EDP

What’s the ideal location in the Urals for a photoshoot?

Ural Mars

What’s the hardest part of creating a new collection?

Slowing down

What advice would you give your younger self?

Be afraid, but do it anyway

How would you describe your brand in one word?

Underground fairytale

If you could collaborate with any celebrity (or character), who would it be?

Renata Litvinova

What will change fashion in the near future?

Technology