MY FUTURE JEWELRY
Brand DNA
My Future creates jewelry for those who value the past to build the future. This jewelry brand from Yekaterinburg is centered on love and respect for oneself and one’s history.
Concept
Every piece of My Future jewelry is handcrafted in a small workshop using sterling silver and predominantly natural stones such as onyx, abalone, lapis lazuli, and mother-of-pearl. The brand emphasizes quality and substance, fresh design approaches, and versatility. These are timeless pieces designed to be passed down through generations.
Brand History
In 2021, amid the pandemic, lockdowns, and other transformational events, professional makeup artist Konstantin began considering a new path. Drawn to creating tangible and visually aesthetic products, he chose the jewelry industry. By June, the debut models had been created, production was secured, and in January 2022, the My Future Jewelry brand was launched. The first collection featured studs, single earrings, and a few necklaces, including one with a guiding eight-pointed star, which remains a favorite among the brand’s friends and customers.
Initially inspired by minimalism, Konstantin later decided to connect his jewelry to his greatest passion—art. This led to pieces inspired by William Morris and the Zodiac collection, featuring Italian enamel in a striking ultramarine hue.