MY FUTURE JEWELRY

Founder: Konstantin Garagulya

Brand DNA

My Future creates jewelry for those who value the past to build the future. This jewelry brand from Yekaterinburg is centered on love and respect for oneself and one’s history.

Concept

Every piece of My Future jewelry is handcrafted in a small workshop using sterling silver and predominantly natural stones such as onyx, abalone, lapis lazuli, and mother-of-pearl. The brand emphasizes quality and substance, fresh design approaches, and versatility. These are timeless pieces designed to be passed down through generations.

Brand History

In 2021, amid the pandemic, lockdowns, and other transformational events, professional makeup artist Konstantin began considering a new path. Drawn to creating tangible and visually aesthetic products, he chose the jewelry industry. By June, the debut models had been created, production was secured, and in January 2022, the My Future Jewelry brand was launched. The first collection featured studs, single earrings, and a few necklaces, including one with a guiding eight-pointed star, which remains a favorite among the brand’s friends and customers.

 

Initially inspired by minimalism, Konstantin later decided to connect his jewelry to his greatest passion—art. This led to pieces inspired by William Morris and the Zodiac collection, featuring Italian enamel in a striking ultramarine hue.

Blitz

Best time for creativity?
Early morning, before the world wakes up
Ideal place for creativity?
At home or while traveling. Although I try to distance myself from work during trips, they are where I recharge and find inspiration. I always write down my ideas by hand and then work to implement them step by step
Music track that inspires creativity?
I resonate with Billie Eilish’s work. Her latest album evokes many feelings and emotions
A piece from the brand you’d wear nonstop?
The signet ring with dark mother-of-pearl and the octagonal necklace—they complement any look
An item you’d pass on to grandchildren with the words, “Let this remind you of me”?
From the current collection, I’d choose the Heart pendant with mother-of-pearl, symbolizing love: a beautiful heart framed by silver rays transforming into an eight-pointed star
What scent best represents your brand?
Series 3 Incense: Kyoto by Comme des Garçons
The hardest part of creating a new collection?
Honestly, I don’t face significant challenges; ideas come to me quickly. This might be due to my visual experience, interaction with premium brands, and extensive background as a makeup artist. It may sound pompous, but I genuinely have an eye for what is beautiful and what isn’t
Advice to your younger self?
Don’t listen to anyone, don’t be afraid, and do what you believe is right
One word to describe your brand?
For me, it’s “Beloved.”
If you could collaborate with any celebrity (or character), who would it be?
Tilda Swinton
What will change fashion in the near future?
People who bring something truly new. Unfortunately, few contemporary creators have a highly recognizable style. However, I’d say my brand and I are less about fashion and more about style—style that reflects a person’s state, worldview, and philosophy. It emerges from within and is less influenced by external trends